One of the most ultimate forms of ESCAPISM happens the day of a Jimmy Buffett concert...and it starts hours before the show, in the parking lots. Tailgating at a Buffett show is just as much fun as the concert itself.  And it's truly people from all walks of life trading in the realities of everyday life for awhile, in exchange for coconut bras (men and women), grass skirts, makeshift tiki bars, cold beer and margaritas,

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Growing up, I hunted a little.  The most recent hunting trip for me, I was in my early 20's.  I went with my dad and uncle...mostly just to please dad.  After they showed me 'my spot' and tramped through the snow to their respective blinds, I was left to my own devices.  I should have loaded my gun, got comfy and remained alert for the unsuspecting deer that would become venison in the freezer. Instead...I

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Do you have any habits / obsessions that you know sometimes it's not the most healthy habit / obsession?  Me too.  No.  Not the serious drinking, gambling, smoking and addiction kind.  More of the innocent, "I spend way too much time on this" kind.  Maybe it's Facebook, eating only organic, that weird Pinterest craze, reality TV, wondering what happened to TomKat (that's Tom Cruise and Katie Holmes...they are getting divorced.  OMG. Can you believe it?!)...you

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A few years ago, a retailer paid for their Snoloha order in the form of a SUP (Stand Up Paddleboard).   I had an interest in trying it out as another way to get on the water, to get a good workout, and as an alternative to snowboarding in the warmer months. At the time, there weren't too many SUPs on the water and there were probably about as many retailers carrying and renting them.   Now,

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It's been a few days since a long weekend of Living on Snoloha Time.  I've been trying to figure out how to summarize the adventure. Something like this might work: Beautiful Friday afternoon sail, followed by a fun dinghy cruise into town, only to run out of gas on the way back to the boat, resulting in about a one-mile row.  A picture perfect Saturday sail with winds out of the SSW to Omena was

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When life gets hectic...it's time for a little escapism.  A little 'Living on Snoloha Time'.  A little 3 day sailing trip. Before I 'check out' and shutoff the computer and all social networking and emailing (which is pure bliss), I thought I'd give a quick update on what's happening behind the scenes. First, the Trop Rock design has been very popular.  Our target date for the first round of shipping was June 1st.  Well...we are

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YOU WANT THE TRUTH?! Oh...OK, no problem, you can handle the truth. Truth is...I've been busy.  We are really trying to promote this Trop Rock / Wounded Warrior Project promo.  It's a great cause, and one of my favorite t-shirt designs and music genres.  Thanks again Jimmy Pirate over at The Shore Radio along with the good folks at Trop Starz & Tiki Barz for including Snoloha.  It's crazy how much time goes into just

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Sailing season is on the horizon.  The "Snoloha" will be getting bottom paint soon, and moving to her home for the season on West Grand Traverse Bay. And with 'the season' around the corner, I thought I'd share some pretty sweet news from my good friends over at Bay Breeze. This year, you will be able to charter or purchase a Gemini Catamaran from Capt Dave and his crew. Why's that so cool?  (Besides the

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I was contacted recently by a licensing agent who works with the largest licensing company in the world.  They manage over $7 billion dollars in revenue per year!  Yes, I said 'billion'. Now don't get too excited, because I'm pretty sure Snoloha is WAY too small at this point, but being contacted by someone in that industry who is "intrigued by Snoloha's potential" sure does feel good and confirms a lot of things that I've

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I don't make these emails up...I'm not that clever: I don’t profess to be a religious person, more spiritual.  I don’t believe in coincidences.  There is a reason that your company was revealed at the moment I needed it.  You have come up with a concept that appeals to the public these days.  Advancements in technology have left us with less time to enjoy our day.  We are constantly stimulated and unable to escape for

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I'm excited to announce a new collaboration with Salty Life Photography.  Salty Life is owned by a very good Snoloha customer from the early days when I first launched the brand, Christi Corteggiano. Christi and Salty Life share a similar vibe and passion as Snoloha, which is why this collaboration makes sense. The challenges, of which I've shared many times before, with Snoloha is that it's not a 'simple' brand that the majority of people

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I've been listening to Jimmy Buffett's 'Encores' CD (yes, an actual CD).  On one of the discs Buffett is talking to the audience, thanking them for all the years he's been able to have his 'summer job'.  But the line that really stands out, for me, is when he thanks everyone 'who gets what it is that he does'.  Not everyone 'gets it'.  But those that do...well, they are loyal, passionate fans and customers. I

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