OK. OK. OK. So what the heck is REALLY going on with Snoloha?  I've heard the rumblings. What's really going on is that I'm really done being a t-shirt company.  'Twas never meant to be that way in the first place.  I've been doing this for a long time. Inventory can be a killer.  Ask any retailer.  I'm sitting on more than I'd like.  That's why it's ALL 50% OFF with coupon code snoloha50. And what's REALLY

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I've been quiet here on the Barefoot & Exposed blog.  Partly due to 'blog writing block' and partly due to just being busy. I recently wrote a blog post for my friends over at Great Lakes Sailing Co., who I happen to also work with.  I thought I'd repost here since it's Snoloha and sailing related: ------- I remember walking back from the dock on Houghton Lake to my dad's cabin when I stumbled across a small

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It's true.  I love the Polar Vortex.  It's not because I'm some sadistic weirdo.  It's because I'm weird. Snoloha is weird.  And not everyone gets it.  But I'm pretty sure more people do now.  I know they do.  Just look at the news coverage and the content online. My favorite Associated Press headline that I've seen "Icicles on palm trees? Arctic air plunges into deep south."  Yes!  The AP said it - "icicles on palm trees."

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I wonder if Jimmy Buffett ever feels like a walking contradiction?!  I hope the answer is yes, because that's how I sometimes feel. It takes a ton of work and worry to build a successful brand that is based on the premise of ESCAPISM.  See what I mean...it's contradictory.  And to build the empire that has become Margaritaville doesn't happen by sitting on a beach sipping margaritas all day. My wife will be the first

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Growing up, I hunted a little.  The most recent hunting trip for me, was in my early 20's.  I went with my dad and uncle…mostly just to please dad.  After they showed me ‘my spot’ and tramped through the snow to their respective blinds, I was left to my own devices.  I should have loaded my gun, got comfy and remained alert for the unsuspecting deer that would become venison in the freezer. Instead…I popped

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Winter is officially here.  It's ski season, snowboard season, snowshoe season, snowmobile season, cross country season...and SnoMon building season! Here's the deal: Build your own SnoMon, post it on Facebook.  For every SnoMon photo posted I'll donate a Snoloha t-shirt to a local organization that helps distribute clothing to those in need.  And for every photo uploaded, you get a chance to win the Snoloha SnoMon t-shirt.  Winners will be chosen by yours truly, and

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The ultimate escapism plan.  The reason this brand exists.  The beginning of the end for some (in a good way).  The nail in the coffin for others (in a good way). Yes, the Caribbean.  A temptress drawing us in with her beaches, sailing, palm trees, laid-back limin’ vibe and her ability to completely erase all worries…at least temporarily. I've been very fortunate to embark on several sailing excursions throughout the Virgin Islands, and I also work

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As I've mentioned before, when I had that office job from hell I relied on a photo of the Virgin Islands sitting on my desk to help me get through the day. Times have changed, including no longer working at that job.  Now, when things get hectic and overwhelming, I still look at a photo on my desk, but it's of my daughter, Savannah Jayne (aka 'Banana').  It puts me at ease, a smile on

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I've had my fair share of horrible jobs.  And I've had my share of story-worthy departures.  Ask me sometime about the 'bathroom break' I once took...I imagine George Costanza quitting a job the same way. Before launching Snoloha, I had an office job that could have been the inspiration for 'Office Space'.  It was pure hell.  I could feel myself dying from the inside out.  OK, maybe that's being a bit dramatic...maybe not. At one

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It was nice to setup the Snoloha booth for the day at the TC Waterman Expo.  I had the opportunity to meet some great folks, sold some shirts, listened to Buffett on the Stereo Cooler, got a little sunburn...and some sore knees from standing all day.  Yup, "I'm growing older but not

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OK peeps...who's in da mood to win a SWEET prize pack from Snoloha, MiSkiReport.com and Boyne Country Sports? Drag your ski / snowboard gear out of the closet, dust it off and take it to the beach...then snap a photo for a chance to win a bunch of swag! I know, I know, it's hot out and you're concerned about making yourself look like a fool at the beach with your snowboard or skis thrown

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Story-telling truly is an art form...especially when you set them to music and are able to take people along on your journey. I don't have that musical ability.  But I like to think that Snoloha is my story-telling medium.  And this past weekend at Comerica Park for the Jimmy Buffet "Lounging' at the Lagoon" concert provided the elements for another Snoloha story. The entire day was what you'd expect from a Buffett show -- full

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