I’ve been listening to Jimmy Buffett’s ‘Encores’ CD (yes, an actual CD).  On one of the discs Buffett is talking to the audience, thanking them for all the years he’s been able to have his ‘summer job’.  But the line that really stands out, for me, is when he thanks everyone ‘who gets what it is that he does’.  Not everyone ‘gets it’.  But those that do…well, they are loyal, passionate fans and customers.

I get it.  Not what Buffett does (yes, I get that too).  What I ‘get’ is what he means by it, as the person who has created this brand and this image.  Not everyone gets Snoloha.  I don’t want them too.  But those that do…well, it’s a special connection.

I had a really great meeting a week ago with a local business owner who has spent 20 years building a multi-million dollar brand…and he’s still growing.  This meeting was simply a business and branding discussion about Snoloha, how it started and where it’s going.  I came out of that meeting with an even better understanding of next steps and how to apply what I’ve learned thus far.  There were some things that were confirmation of what I wanted to do moving forward, but he also opened my eyes on an entirely new way of approaching my business.

Snoloha is going to continue to change, a bit, from what it has been…but in a good way.  None of these changes will happen overnight, rather I’ll slowly transition throughout 2012.  I’m excited.  It will be good for the brand.  It will be good for all of you who ‘get it’.

One of the things that I’m excited about is a collaboration with a longtime Snoloha customer and a fellow northern Michigan based business owner, Christi from Salty Life Photography (link goes to her Facebook page as her new website is under development).  I’ll explain this in more detail in another post, but for now, here’s one of her photos that grabbed my attention.

And as always, thank you for the business and the continued support.  It is appreciated more than any of you will ever know.