The Snoloha Radio Show Episode #2 of The Snoloha Radio Show is a wrap and aired on Friday. If you didn't hear it, it is available to listen to at your leisure. It's the "Pine Tree Paradise Edition", featuring Trop Rock artists from the Great Lakes region. Here's the deal...give it a listen and post a note over on Facebook of the name of the Swim Skinny song I introduce and I'll send you Swim

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The beginning of a new year.  The chance to hit that reset button.  More resolutions to make.  More resolutions to eventually fade. I'm feeling particularly energized for 2013.  I'm staring at a VERY BIG to-do list from a career perspective this year.  It's gonna be fun, busy, challenging, difficult, stressful, rewarding...you know, the usual roller-coaster ride of self-employment. It all starts with Snoloha.  And it branches out from there. Snoloha has officially become much more

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Well, it's that time of year.  Reflecting.  For me, reflecting helps clarify the vision. 2012 was another interesting trip around the sun for Snoloha and myself.  It marked Snoloha's 5th year in business...which is the equivalent of at least 10 years in grey hair and stress that goes along with the roller-coaster ride of growing a brand. It was a year full of learning new things about the brand.  Yes, after all this time I'm

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Winter is officially here.  It's ski season, snowboard season, snowshoe season, snowmobile season, cross country season...and SnoMon building season! Here's the deal: Build your own SnoMon, post it on Facebook.  For every SnoMon photo posted I'll donate a Snoloha t-shirt to a local organization that helps distribute clothing to those in need.  And for every photo uploaded, you get a chance to win the Snoloha SnoMon t-shirt.  Winners will be chosen by yours truly, and

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My wife's birthday was this past weekend.  I decided to take the morning and spend some daddy / daughter time shopping for mommy's birthday present.  I had a very specific item in mind. As we started out on our adventure, I was quickly reminded why I don't like shopping...too many people, too many lines.  It was really busy in town.  As we moved from one store to the next, with a toy store or two

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Through the process of building and growing Snoloha, I've written quite a bit about Jimmy Buffett and Life is Good.  Both brands continue to be sources of inspiration. There's a great interview over on Entrepreneur.com with Bert Jacobs of Life is Good.  The branding tip that he gives: You can have the greatest ideas, but the smartest people in the world can't build a brand. Customers build a brand. I get what he's saying.  Though

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Story-telling truly is an art form...especially when you set them to music and are able to take people along on your journey. I don't have that musical ability.  But I like to think that Snoloha is my story-telling medium.  And this past weekend at Comerica Park for the Jimmy Buffet "Lounging' at the Lagoon" concert provided the elements for another Snoloha story. The entire day was what you'd expect from a Buffett show -- full

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If you're not familiar with Hugh MacLeod, you should be.  I've been a fan of Hugh's work for a while now...in fact I'm currently re-reading his book "Ignore Everybody" and way back in 2006 after that horrible office job ended and I focused my efforts on Snoloha, Hugh posted my "I'm My only Boss, and My Boss is not an Idiot" Manifesto".  I still like number 5: "8-5 with weekend and holidays off!  Means nothing

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Do you have any habits / obsessions that you know sometimes it's not the most healthy habit / obsession?  Me too.  No.  Not the serious drinking, gambling, smoking and addiction kind.  More of the innocent, "I spend way too much time on this" kind.  Maybe it's Facebook, eating only organic, that weird Pinterest craze, reality TV, wondering what happened to TomKat (that's Tom Cruise and Katie Holmes...they are getting divorced.  OMG. Can you believe it?!)...you

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The Trop Rock promo has been great, and we are getting ready to ship the first round of orders!  However, this doesn't mean that the promo is finished.  The Trop Starz & Tiki Barz event is not until July, which means we have all of June to sell more Trop Rock Ts and raise more money for The Wounded Warrior Project. Remember, you save $5 per Trop Rock T, and we donate $5 per Trop

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I had a customer once send me a note that said "We always believed in the Snoloha concept we just didn't know what it was called until we found Snoloha." I like that. I love hearing the feedback and how people connect and relate to the brand.  And of course I love seeing the photos.  But tonight, at 10:30 pm, as I'm listening to a little Howard Stern on Sirius and working on orders, I really got a

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