I've had more than a few people ask about Snoloha.  "What's going on with it?"  "Will you bring back any t-shirts?" "Can I still buy Snoloha gear?"...questions of that nature. They're all good, valid questions. I don't have a very clear and concise answer, though.  Which, fittingly, pretty much has always summed up "Snoloha"...and ultimately why not everyone "gets it". I can tell you that Snoloha has grown and evolved...as have I.  At least, I

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This month marks quite the anniversary for me.  It has been 10 years since I was liberated from a horrible office job and rather than search for another full-time gig, I made the decision to take the plunge into the entrepreneurial world of building a brand based on an idea in my head called "Snoloha" and the life of being self-employed while primarily working out of a home office. I can say, with absolute confidence, this

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My fascination with the question "why do humans do what they do (for a career) if they are not truly happy?" continues to gnaw at me. It would be easy if I could just stop thinking about the stupid question, and move on.  But for some damn reason, I'm never able to take the easy route. Why I bring this up...is I've been thinking about SnoMon & Friends and asking myself "what is the motivation

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It was August 28, 2006...so 8 1/2 years ago.  That sounds like a long, long time.   Heck, Snoloha was a newborn, we were renting a house, I was not yet married, I was fresh into my 30's and not a grey atop my noggin'. Today?  A 4 1/2 year old daughter, a homeowner, married, 40 years old...with grey hairs. Yup, that WAS a long, long time ago. Anyway...on that day, I sent an email to my good friend Larry with an

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For those of you who have followed this blog through the years, you know that I often reference Jimmy Buffett and Seth Godin.  It's an interesting combo - a singer best known for his laid-back  'Margaritvalle' empire and a marketing and business author best known for his blog, or his books, or his bald head, or his funky glasses. I could probably write a book on the similarities of the two.  Throw in Howard Stern

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It's true.  This is the 1,000th post here on the Snoloha Barefoot & Exposed Blog. Crazy.  I think. As I think about the ups and downs of growing Snoloha and this over-connected, 140 character, give-it-to-me-now, hashtag world we live in...I've actually been using a good old fashion pen / pencil and sketchbook more than ever lately for planning, creative and strategy.   Plus, my daughter has a chalkboard in her toy room...as a result I've

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You might call it evolution - growing up - learning - pivoting - developing - tacking - zigging - zagging - you get the idea.  But whatever you call it, one thing is certain, it involves 'change'.  Major change, actually. 2014 is the year that Snoloha makes a dramatic change in it's day-to-day existence and strategy moving forward. This is something that I've been working on for a while now and it's starting to make

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You didn't think SnoMon lived a solo, lonely existence...did you? Nope.  SnoMon has quite the full life.  He's surrounded by an eclectic group of characters that keep him young at heart some days...and other days, well, he sometimes feels like he's about to have a meltdown, quite literally. You thought SnoMon was laid-back...wait until you get to know his longtime pal, Paxton.  Paxton is a fitting name, it is of English origin and means “from

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Self-imposed deadlines that are not met and a new website not allowing you to purchase new products.  No, I'm not talking about Congress...I'm talking about ME!  And typing that comparison out for all to read...is kinda depressing. But it's true.  My original goal was to have new products, a new website and the BUY. BUILD. BELIEVE. project ready to go by the start of November. We are close, though.  New products will be here soon,

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I'm a firm believer in ESCAPISM.  In doses.  Escapism from the realities of everyday life, every now and then. I'm not talking about drowning your sorrows in a brown bottle, or running away to the islands and leaving your problems behind (sure, it sounds romantic...but those problems will find you). I'm talking about doses of forgetting about the bills, the crowds, the traffic, the 24/7 news media, the social media, the homework, the work work,

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The development of SnoMon continues to take shape.  It's fun.  I hope he makes the impact that I envision him making. Right now I am in the process of putting together the BUY. BUILD. BELIEVE. program.  The overall concept has taken shape, now it's putting together the details. SnoMon patches have been approved and should be arriving in a couple weeks.  These are the start to new products coming in November, including noggin' wear and

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It's great having a 3 year old daughter...you are able to re-visit things from childhood that you otherwise may never do. Every parent and every child goes through the Dr. Seuss stage, I assume anyway. These days there's a new appreciation for Theodor Seuss Geisel's work.  I look at from not only a  child and parent's perspective...but from a brand's perspective. If you're working on your own brand, or just need some inspiration in your

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