I’ve had more than a few people ask about Snoloha. “What’s going on with it?” “Will you bring back any t-shirts?” “Can I still buy Snoloha gear?”…questions of that nature.
They’re all good, valid questions.
I don’t have a very clear and concise answer, though. Which, fittingly, pretty much has always summed up “Snoloha”…and ultimately why not everyone “gets it”.
I can tell you that Snoloha has grown and evolved…as have I. At least, I like to think that I have.
Snoloha is still how I make my living. It just so happens that it’s not via selling t-shirts.
As a result of Snoloha, I’ve been able to take the lessons learned from launching a crazy idea in my head, based on the crazy concept of combining elements of winter and summer, and coming up with a crazy made up name that no one had ever heard of before – “Snoloha” – and working with other businesses and their marketing and branding efforts.
As a result of Snoloha, I’ve been involved with the launch of Unsalted Sailing, SnoMon & Friends and my own nonprofit, Milk Crate Basketball. There are other ideas rolling around inside my head…someday I hope to let them out.
But as for Snoloha t-shirts…I dunno. It’s not that there’s a shortage of Snoloha designs to throw on shirts…it’s just that there’s a shortage right now of my willingness to invest in inventory and ecommerce. Teespring may be a good fit for the interim…and a good test to gauge demand.
Snoloha was never meant to get branded as a “t-shirt company”…but it happened, for a myriad of reasons (that I won’t get into here). It was always suppose to be licensed – Snoloha Footwear, Sunglasses, Bar & Grille, the Snoloha Edition Jeep Wrangler…you get the idea.
So to answer the question “is Snoloha dead or alive?” — It’s very much alive.
Snoloha will never ‘die’ in the sense that it’s basically an idea, a concept and a feeling that people have a strong connection to. I’m proud of that.
As far as Snoloha in commerce? Come along for the ride and let’s see what happens.
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