I've had more than a few people ask about Snoloha.  "What's going on with it?"  "Will you bring back any t-shirts?" "Can I still buy Snoloha gear?"...questions of that nature. They're all good, valid questions. I don't have a very clear and concise answer, though.  Which, fittingly, pretty much has always summed up "Snoloha"...and ultimately why not everyone "gets it". I can tell you that Snoloha has grown and evolved...as have I.  At least, I

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This month marks quite the anniversary for me.  It has been 10 years since I was liberated from a horrible office job and rather than search for another full-time gig, I made the decision to take the plunge into the entrepreneurial world of building a brand based on an idea in my head called "Snoloha" and the life of being self-employed while primarily working out of a home office. I can say, with absolute confidence, this

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My fascination with the question "why do humans do what they do (for a career) if they are not truly happy?" continues to gnaw at me. It would be easy if I could just stop thinking about the stupid question, and move on.  But for some damn reason, I'm never able to take the easy route. Why I bring this up...is I've been thinking about SnoMon & Friends and asking myself "what is the motivation

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(pictured above:  my buddy Jimmy D and his Snoloha coozie during our sailing trip thru the BVI's with a stop on Cane Garden Bay for Rob & Erica's wedding). That was one FAST year. I'm not one for resolutions.  They're made to be broken, I think. But I do think it's important to sit back and reflect every now and then.  For me, it's a healthy exercise to see what the hell I've been so

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For those of you who have followed this blog through the years, you know that I often reference Jimmy Buffett and Seth Godin.  It's an interesting combo - a singer best known for his laid-back  'Margaritvalle' empire and a marketing and business author best known for his blog, or his books, or his bald head, or his funky glasses. I could probably write a book on the similarities of the two.  Throw in Howard Stern

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Wow!  What a response from the big news I announced the other day. You never know who's actually reading what you publish, and you never know what the response will actually be.  I named this blog "Barefoot & Exposed" with the intention of being as candid and personal as I could be.  I think I've done a decent job with that, and what I'm learning is that "intimacy" is what sparks the most emotion.  The

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I've been quiet here on the Barefoot & Exposed blog.  Partly due to 'blog writing block' and partly due to just being busy. I recently wrote a blog post for my friends over at Great Lakes Sailing Co., who I happen to also work with.  I thought I'd repost here since it's Snoloha and sailing related: ------- I remember walking back from the dock on Houghton Lake to my dad's cabin when I stumbled across a small

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I wonder if Jimmy Buffett ever feels like a walking contradiction?!  I hope the answer is yes, because that's how I sometimes feel. It takes a ton of work and worry to build a successful brand that is based on the premise of ESCAPISM.  See what I mean...it's contradictory.  And to build the empire that has become Margaritaville doesn't happen by sitting on a beach sipping margaritas all day. My wife will be the first

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Since the launch of Snoloha there have been a handful of times when the 'big boys' have done something similar to what my concept is.  It's a mixed bag of feelings when it happens.  Part of me finds it flattering that these multi-million dollar global brands are willing to put time and money into a similar concept.  It's kind of a stamp of approval for Snoloha.  But then part of me gets frustrated with the

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It's true.  This is the 1,000th post here on the Snoloha Barefoot & Exposed Blog. Crazy.  I think. As I think about the ups and downs of growing Snoloha and this over-connected, 140 character, give-it-to-me-now, hashtag world we live in...I've actually been using a good old fashion pen / pencil and sketchbook more than ever lately for planning, creative and strategy.   Plus, my daughter has a chalkboard in her toy room...as a result I've

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I've suddenly found myself with a handful of snow globes around the house.  That's what happens when you have kids. Until you gently shake it, a snow globe is pretty boring.  There's nothing happening.  Just the status quo.  Normalcy.  Complacency. But you shake it...and something happens.  It becomes interesting.  There's a story.  There's change. And that simple little household dust collector made me think: Sure, snow globes are fun to look at.  But if you

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I knew I liked SnoMon the moment I met him.  And as we've gotten to know each other better, we've learned we've got more in common than we thought. SnoMon and his fear of cubicles is something I find quite entertaining.  And when he heard about my quitting story, well...let's just say he gained a new appreciation for Snoloha. It's a story that, among my friends anyway, has become a favorite and one that is

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