Recently you were introduced to Paxton, SnoMon's 'motivationally challenged' penguin buddy. People seemed to be intrigued with Paxton, so I thought it made sense to let everyone get to know him a bit more. As you already know, the name "Paxton" is of English origin and means “from the peaceful farm”.  And you also learned that although he's not from a farm, he takes peaceful to a whole new level. So who is Paxton? He

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You didn't think SnoMon lived a solo, lonely existence...did you? Nope.  SnoMon has quite the full life.  He's surrounded by an eclectic group of characters that keep him young at heart some days...and other days, well, he sometimes feels like he's about to have a meltdown, quite literally. You thought SnoMon was laid-back...wait until you get to know his longtime pal, Paxton.  Paxton is a fitting name, it is of English origin and means “from

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It's my birthday today.  39 years young.  No big deal.  Not one of the cool ones, like 18 or 21 or the big 4-0.  Just another trip around the sun. It's fun to reflect though, and I think having a 3-year-old daughter makes it even more fun.  You know kids, they get a kick out of birthdays, so you end up getting a bigger kick out of 'em too, hopefully. One of the things that

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I've gotta be a shrink's dream-come-true...now to find a shrink! I've got so much going on in my head, it's ridiculous.  It's to the point that there's not room for some very basic things.  My daughter goes to daycare with 5 other kids.  You think that after 3 years of doing the 'daycare dash' that I can remember their names?  Thankfully she can.  I can't remember to eat breakfast or lunch most days.  And I've

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This was a blog post that I originally wrote last year: From an article in USA Today, "A record $8 billion will be spent by U.S. consumers this Halloween — most of it by adults, for adults". "It's a way for people to try to be more themselves," he says. Even as adults in costumes play out their fantasies, it's as if they're actually saying, "I'm behind a mask, but this is really who I

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It's great having a 3 year old daughter...you are able to re-visit things from childhood that you otherwise may never do. Every parent and every child goes through the Dr. Seuss stage, I assume anyway. These days there's a new appreciation for Theodor Seuss Geisel's work.  I look at from not only a  child and parent's perspective...but from a brand's perspective. If you're working on your own brand, or just need some inspiration in your

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One of the things that I love most about this brand is that is allows me to daydream.  And most of the time I don't even realize that's what I'm doing. A good friend of mine, during one of our many business conversations over cold ones (which is typically when everything gets figured out...at least temporarily), asked me, with the full knowledge of my goal to emulate what Jimmy Buffett has done with his Margaritaville

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For any regular blog readers, you know I've gone back-and-forth with the idea of a Snoloha retail store.  I still think it's a good idea (most of the time)...with the right location.  But therein lies the problem.  Location.  Most retailers in this area find their home on Front St. in downtown Traverse City.  And while I love downtown and Front St., it is simply not the right spot for a Snoloha store.  In fact, a

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That should be the answer you give when someone asks you about retirement.  "Retire from what?" Sure, it could be the dreamer in me.  But, it's entirely possible.  And yes, it all goes back to my obsession with human-beings and why we do what we do when it comes to work and career choices (not including those circumstances when life doesn't give you much of a choice.  I get that.). There are people all around

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Airports and airline travel may be about as opposite from the Snoloha escapism mindset as you can get.  Unfortunately, in order to escape you may need to fly. I had to fly recently.  It was a complete nightmare.  Take away the security checks, delays, the cancellation, more delays, the service and the baggage that didn't show up...and it's still the opposite of what Snoloha stands for. It's a 'hurry and wait' atmosphere.  Everyone is jockying

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And boy, does it ever get hectic. I might be a workaholic.  My wife would probably say so anyway.  And who am I to argue with her?!  She and the little one are at the in-laws...I should have been out sailing or paddle boarding or something.  Instead, it's heading into the night hours and...I'm working. So when my life takes more than I can give, when it gets hectic, when I've worked more than I

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You know I love you.  I do.  Many of you are exactly who connect with Snoloha.  Your fun tickets that you spend here are important to our economy. I simply wanted to let you know that it IS OKAY to take a giant-deep-breath followed by a nice-long-exhale while visiting.  There, doesn't that feel better?! You see, when you are vacation, it is acceptable to leave the big city aggression back in the big city. My

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