I've been working on growing Snoloha for a long time.  The idea came to me in 2003, but development didn't start until summer 2006.  And the 'official' launch to the public was in February of 2007. There have been ups.  There have been downs.  It's still completely owned and operated by myself.  No outside investors.  No partners. It was launched with a modest savings, and continues to grow on a shoe-string budget. Along the way

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'Sno'.  Often times is gets overlooked for the 'Loha' part of Snoloha.  But the reality is, without it...there is no Snoloha. This past weekend was pure snow-filled escapism. First it was a backroad drive to Boyne Mountain that included a stop off at Seven Bridges Natural Area.  The Rapid River winded  through freshly fallen snow-covered pines with a sun-filled February blue sky above -- unbelievably calming and tranquil. Boyne Mountain was buzzing with skiers and

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The Volkswagon "Get In. Get Happy." Super Bowl commercial is already getting all kinds of attention...mostly because it's being labeled as 'racist' towards Jamaicans.  Although Wykeham McNeill, Jamaica's minister of tourism and entertainment says, "We view it as a compliment" ..."People should get into their inner Jamaica and get happy." First of all...people need to lighten up.  Have a laugh for crying out loud. Second of all...the commercial is hilarious, and is the perfect Snoloha-esque type

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This little "Build a SnoMon" promo has not really taken off like I hoped it would.  Oh well. So here's the deal, I'll sweeten the pot a little: For every SnoMon photo posted I’ll still donate a Snoloha t-shirt to a local organization that helps distribute clothing to those in need. Here's the sweetener...for every photo uploaded YOU GET the Snoloha SnoMon t-shirt FREE! How's that?!  Build a SnoMon, Get a SnoMon (t-shirt...while supplies last!) Post the photos

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The beginning of a new year.  The chance to hit that reset button.  More resolutions to make.  More resolutions to eventually fade. I'm feeling particularly energized for 2013.  I'm staring at a VERY BIG to-do list from a career perspective this year.  It's gonna be fun, busy, challenging, difficult, stressful, rewarding...you know, the usual roller-coaster ride of self-employment. It all starts with Snoloha.  And it branches out from there. Snoloha has officially become much more

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Well, it's that time of year.  Reflecting.  For me, reflecting helps clarify the vision. 2012 was another interesting trip around the sun for Snoloha and myself.  It marked Snoloha's 5th year in business...which is the equivalent of at least 10 years in grey hair and stress that goes along with the roller-coaster ride of growing a brand. It was a year full of learning new things about the brand.  Yes, after all this time I'm

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I read the news about the shooting in Connecticut online.  I don't know if I'll be able to watch any of the coverage on TV.  This story sucks.  It would have sucked when I was in my 20's and single.  But it sucks even more now that I'm a parent. When things like this happen, it makes me question...things.  I even find myself going down the road that leads to feelings of guilt and shallowness

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My wife's birthday was this past weekend.  I decided to take the morning and spend some daddy / daughter time shopping for mommy's birthday present.  I had a very specific item in mind. As we started out on our adventure, I was quickly reminded why I don't like shopping...too many people, too many lines.  It was really busy in town.  As we moved from one store to the next, with a toy store or two

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From an article in USA Today, "A record $8 billion will be spent by U.S. consumers this Halloween — most of it by adults, for adults". "It's a way for people to try to be more themselves," he says. Even as adults in costumes play out their fantasies, it's as if they're actually saying, "I'm behind a mask, but this is really who I am." Other than a Jimmy Buffett concert, I think Halloween is

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I don't know about you, but I'm looking forward to my mailbox going back to being filled with bills...instead of bills and all those damn election materials.  It'll be nice when election season is over, and we can get past the interviews with politicians who can't seem to simply answer a question. I realize all this back-and-forth is part of the process, but with the new hyper-connected real-time world we live in, this 'process' is

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I have had some serious creative / writer's block lately. I think it's due to trying to figure out how to juggle a few of these challenges I've decided to give myself, mostly putting together the first Snoloha Radio Show, and the first Unsalted Sailing the 'digital' Magazine. When I hit these blocks, I'll go back in time to a previous blog post. This time, I thought I re-share a little Print Shop Behind-the-Scenes. In

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Here we are, September.  Summer is over.  The tourists are gone.  Hang a "Closed" sign on the bay.  Time to hibernate. Of course, none of this is completely true.  We like to joke that people think the Bay suddenly closes after Labor Day.  But it is funny, year-after-year, living in a tourist town and watching people and their fun tickets flock south.  It gets quiet, fast.  Sure, the salmon are running and fall color season

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