Since the launch of Snoloha there have been a handful of times when the ‘big boys’ have done something similar to what my concept is. It’s a mixed bag of feelings when it happens. Part of me finds it flattering that these multi-million dollar global brands are willing to put time and money into a similar concept. It’s kind of a stamp of approval for Snoloha. But then part of me gets frustrated with the ease to which they can afford to create and distribute. What I wouldn’t give for that kind of audience size and resources.
Part of the lyrics from Disney’s FROZEN ‘In Summer’ video go:
Hot & cold are both so intense
Putting them together makes so much sense
I can honestly say that is the very first time I have ever heard those words from someone else…other than in my own head.
Disney’s FROZEN “In Summer”
Corona’s Find Your Beach Sand / Snow Commercial