If you haven't read it yet, you should - "We Are All Weird" by Seth Godin. "I'm still sort of amazed at how deeply ingrained our antipathy to this word is. It makes audiences a little nervous when I talk about the death of normal and the rise of weird. And it makes many people uncomfortable to describe their habits as a bit weird. The thing is, though, that the only prospects you care about,

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One of the most frustrating things for me is getting ideas out of my head and accurately sharing them with the world.  And yes, there's a lot of other stuff going on in my head...which is probably best left in there anyway! One of the original ideas behind Snoloha was the introduction of SnoMon, as seen here. It was a pretty simple idea...a snowman chillin' in a hammock, between a couple of palm trees.  It

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But you'll have to stay tuned to see in what capacity... He's a little older now, edgier, & cool as you-know-what. He's a little overweight, but wears it well with a cold one nearby. He enjoys having a good time, in a respectable "low-key" way. He is effortlessly laid-back just doing what he does…. which is simply being

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For any regular blog readers, you know I've gone back-and-forth with the idea of a Snoloha retail store.  I still think it's a good idea (most of the time)...with the right location.  But therein lies the problem.  Location.  Most retailers in this area find their home on Front St. in downtown Traverse City.  And while I love downtown and Front St., it is simply not the right spot for a Snoloha store.  In fact, a

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When I posted the photo of the vintage Snoloha BoardShop hoodie and asked for one word to describe what Snoloha meant to you for a chance to win it, I wasn't sure what to expect.  Thirty-some words later I was very happy as I read the various responses. I really wasn't sure how to choose a winner, I just wanted it to be random.  So...I had my little banana help me, and the winner she

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You know I love you.  I do.  Many of you are exactly who connect with Snoloha.  Your fun tickets that you spend here are important to our economy. I simply wanted to let you know that it IS OKAY to take a giant-deep-breath followed by a nice-long-exhale while visiting.  There, doesn't that feel better?! You see, when you are vacation, it is acceptable to leave the big city aggression back in the big city. My

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In case you haven't realized this by now...this blog is pretty much my way to vent and share my life as a brand owner, entrepreneur, dad and husband trying to 'figure it all out', while enjoying another trip around the sun. Snoloha has evolved since it's inception.  I've had doors opened up as a result of this brand, and some that have been slammed in my face.  It's been humbling, exciting, stressful as hell, tiring,

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As you know, Snoloha teamed up with Bay Breeze Yacht Charter and Sailing to school to bring you Unsalted Sailing.  And for some reason we came up with this bright idea to launch a 'digital' magazine. It was a TON of work to put this inaugural issue together, and very I'm proud of the finished product. Have a look, and lemme know what you

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Being a 'solopreneur' is sometimes the greatest feeling (I love the ability to make decisions on the fly and do things the way I envision doing them)...but sometimes it can feel like your working in a silo.  I've been very candid about my thoughts on networking and being a horrible business owner.  So for me, it's a different connection that's important to make, and thankfully I get a dose when needed. Just the other night,

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This Unsalted Sailing Magazine is requiring quite a bit of 'office time'.  I'm still not sure if this is a brilliant idea that we've come up with, or if it will be a giant time suck with little results.  But hey!  We won't know until we try, right? As a result of what's been a very busy spring, I've really struggled with new blog topics.  Call it writer's block, I guess.  It happens.  What I

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A couple weeks ago I received an email from a fellow small business and brand owner.  It was from Matt and his new sandal company from  Minneapolis, Minnesota called Bokos. I get a decent amount of inquiries and solicitations and most of them are ignorable. This one was different, though.  It had a 'real' element to it.  And the name intrigued me.  And I really liked the language used to describe the sandals, "From your gym bag

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First Snoloha and Bay Breeze teamed up to launch Unsalted Sailing -- Events and Merchandising.  In order to extend the Unsalted Sailing reach we decided to also launch the Unsalted Sailing 'digital' Magazine.  Yes, 'digital', as in for your tablet, mobile device, laptop and desktop.  We have no interest, nor do we have the capital necessary, for a print edition -- that sounds painful. Why are we doing this?  Because we either suffer from serial

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