And boy, does it ever get hectic. I might be a workaholic.  My wife would probably say so anyway.  And who am I to argue with her?!  She and the little one are at the in-laws...I should have been out sailing or paddle boarding or something.  Instead, it's heading into the night hours and...I'm working. So when my life takes more than I can give, when it gets hectic, when I've worked more than I

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Many of you already know the story behind the brand (if not, that handy link takes you there) and that the 45thParallel Sign, which marks the halfway point between the Equator and the North Pole, is half of the reason I've got myself into this mess of owning an escapism brand.  The other half is Bolongo Bay. I love living on the 45th Parallel line (technically I'm just a bit south of the 45th, "somewhere

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With the first Snoloha Radio Show under my belt, and having listened to the replay a couple of times, I have my own critique finished. I don't think it was to horrible, but I've got a lot of work to do. The first thing that we are doing is adding more production value to the show, including a new intro and a music bed under talking segments...that will be cool. As for my performance... The

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If you missed the debut on Friday night, you can now listen at your leisure to Episode 1 of the Snoloha Radio Show.  I don't think the train derailed too far off the tracks for my first attempt.  We will be doing this on a regular basis, so I hope to get my sea legs under me as I go. Once again, a big THANKS to JimmyPirate and the crew from The Shore out of

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Why a radio show?  Why not. Actually, I’m always on the lookout for ways to grow the brand beyond clothing and this just makes sense.  And JimmyPirate from The Shore and I have been working together to promote Snoloha and Trop Rock pretty much since I first launched the brand. Trop Rock music and Snoloha share more than a few things in common, but the single largest common denominator is ‘ESCAPISM’. My goal with the

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Occasionally  I'll say something like this to my wife "I think I need some 'me time' so maybe I'll take a long weekend in the Caribbean".  She usually follows up with "go ahead".  I'm not sure if she wants to get rid of me, or if she's just agreeing to shut me up because she's use to me throwing crazy ideas out there.  One of these days I might call her bluff. I mention this

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As I've mentioned before, when I had that office job from hell I relied on a photo of the Virgin Islands sitting on my desk to help me get through the day. Times have changed, including no longer working at that job.  Now, when things get hectic and overwhelming, I still look at a photo on my desk, but it's of my daughter, Savannah Jayne (aka 'Banana').  It puts me at ease, a smile on

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How's that for a catchy blog post title? Occasionally, as you know, I'll write about Trop Rock music (Jim Hoehn, The Boat Drunks, Pirate Dreams, Homemade Wine). Through this entire process of building Snoloha (and through life in general), music has always played a very important role...as it does in most people's lives. Trop Rock music and Snoloha go together like Dos Equis and "The Most Interesting Man in the World" (Sharks have a week

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For any of you regular readers, you know that I've written numerous times about one of my favorite 'Trop Rock' musicians, Jim Hoehn. Today, I'm doing a little 'cross-blog promo' because over on the Unsalted Sailing website is a post about Jim sporting a "Save the Salt for the Margarita" t-shirt, and since it has an 'escapism' element to it, I thought it was appropriate for the Snoloha Barefoot & Exposed Blog. While thinking about

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The Trop Rock promo has been great, and we are getting ready to ship the first round of orders!  However, this doesn't mean that the promo is finished.  The Trop Starz & Tiki Barz event is not until July, which means we have all of June to sell more Trop Rock Ts and raise more money for The Wounded Warrior Project. Remember, you save $5 per Trop Rock T, and we donate $5 per Trop

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Trop Rock is back, baby...and we are raising some money for a great cause. These will start shipping end of May. Order yours today with the promo code “wnyshore” and save $5.00. Then take that $5.00 savings and invest in some lotto tickets, or a yummy Subway sub, or buy yourself a gallon of gas. Now here’s the REALLY cool part. Not only do you get a cool shirt and save a little scratch on

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YOU WANT THE TRUTH?! Oh...OK, no problem, you can handle the truth. Truth is...I've been busy.  We are really trying to promote this Trop Rock / Wounded Warrior Project promo.  It's a great cause, and one of my favorite t-shirt designs and music genres.  Thanks again Jimmy Pirate over at The Shore Radio along with the good folks at Trop Starz & Tiki Barz for including Snoloha.  It's crazy how much time goes into just

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