I've always enjoyed blogging to give you an inside look at the world of Snoloha, and I plan on doing the same with SnoMon & Friends.  Which, quite frankly, will probably be even more interesting to learn about...because I'm still learning. It's a funny thing, with Snoloha I was the brand.  It was 'my baby'.  I was known as "oh YOU'RE the Snoloha guy". With this new venture, though, I'm not alone.  Hell, if it was

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Since I announced the SnoMon & Friends project, I've had a few people inquire what the goal is (up until 'the unveiling' nobody knew anything about it). The goal?  Simple.  To create a compelling, memorable and entertaining story. Sound vague?  It's suppose to. I can tell you that SnoMon is the protagonist, of course.  And it's been a long time coming. The SnoMon t-shirt design was one of the very first Snoloha concepts.  It was

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It was August 28, 2006...so 8 1/2 years ago.  That sounds like a long, long time.   Heck, Snoloha was a newborn, we were renting a house, I was not yet married, I was fresh into my 30's and not a grey atop my noggin'. Today?  A 4 1/2 year old daughter, a homeowner, married, 40 years old...with grey hairs. Yup, that WAS a long, long time ago. Anyway...on that day, I sent an email to my good friend Larry with an

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SnoMon, Irie and Paxton -- three amigos, with very different backgrounds and personalities, figuring out life one clumsy step at a time. SnoMon SnoMon is the official spokesperson for Snoloha and is the glue that holds these three together. He’s comfortable in his own snow, care-free, laid-back and happy-go-lucky.  He’s got an adventurous curiosity about him, he’s easily amused, and has a chameleon like ability to adapt to any situation…always cool, calm and collected.  He's afraid

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Introducing "Irie the Monkey". A stressed-out, neurotic, banana-addicted monkey who was raised in Jamaica. He badly wants to be what people think of when they think Jamaica. Unfortunately for Irie, he suffers from extreme neurosis and his given name that means 'feeling positive'...he's a walking contradiction. Constantly worried, and always anxious, the only thing that calms him is his banana addiction. He's also a thrill seeker. His neurotic energy drives him to act as if

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I've suddenly found myself with a handful of snow globes around the house.  That's what happens when you have kids. Until you gently shake it, a snow globe is pretty boring.  There's nothing happening.  Just the status quo.  Normalcy.  Complacency. But you shake it...and something happens.  It becomes interesting.  There's a story.  There's change. And that simple little household dust collector made me think: Sure, snow globes are fun to look at.  But if you

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You might call it evolution - growing up - learning - pivoting - developing - tacking - zigging - zagging - you get the idea.  But whatever you call it, one thing is certain, it involves 'change'.  Major change, actually. 2014 is the year that Snoloha makes a dramatic change in it's day-to-day existence and strategy moving forward. This is something that I've been working on for a while now and it's starting to make

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Recently you were introduced to Paxton, SnoMon's 'motivationally challenged' penguin buddy. People seemed to be intrigued with Paxton, so I thought it made sense to let everyone get to know him a bit more. As you already know, the name "Paxton" is of English origin and means “from the peaceful farm”.  And you also learned that although he's not from a farm, he takes peaceful to a whole new level. So who is Paxton? He

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There's snow on the ground here in Traverse City, Michigan. That means a number of things: My back will soon begin to hurt from shoveling It's time to Build a SnoMon for the BUY. BUILD. BELIEVE. project Christmas is on the horizon. Time to start shopping. Time to dust off the snowboard and snowshoes And I should probably get that sailboat covered and out of the driveway to make my wife happy...but that'll make our

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You didn't think SnoMon lived a solo, lonely existence...did you? Nope.  SnoMon has quite the full life.  He's surrounded by an eclectic group of characters that keep him young at heart some days...and other days, well, he sometimes feels like he's about to have a meltdown, quite literally. You thought SnoMon was laid-back...wait until you get to know his longtime pal, Paxton.  Paxton is a fitting name, it is of English origin and means “from

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Self-imposed deadlines that are not met and a new website not allowing you to purchase new products.  No, I'm not talking about Congress...I'm talking about ME!  And typing that comparison out for all to read...is kinda depressing. But it's true.  My original goal was to have new products, a new website and the BUY. BUILD. BELIEVE. project ready to go by the start of November. We are close, though.  New products will be here soon,

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As you already know (or perhaps you don't), SnoMon is back and is under contract with Snoloha.  He signed a ludicrous longterm deal with a guaranteed salary, a bonus structure based on performance,  royalties for perpetuity and final say on any Snoloha marketing and products bearing his resemblance.  He has an excellent agent...and I'm a horrible negotiator. One of the areas that SnoMon was more than willing to help, and had absolutely zero restrictions, was

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