Making room for NEW Snoloha gear...which means unloading some 'older' stuff.  I love these shirts, but as they say..."If you love something, let it go. If it returns, it was always yours. If it doesn't, it never was." Uh...wait a minute.  I don't want them back, I want you to keep them. What I'm trying to say is these shirts need a new home, and you need a new shirt. They are only $10.00! Yes,

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That's right...50% off Snoloha gear with the coupon code Snoloha50.  Excludes Snoloha Shades, Driftwood Signs, Unsalted Sailing and Bay Breeze gear. Simple as that. Go ahead...start shopping and save some

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Snoloha Shades I wear my Snoloha Sunglasses at night. I'm excited to announce Snoloha Shades.  I've been saying since I launched the brand that it's more than a clothing company, and now it is. These are NOT the kind of shades you'll find at a corner gas station, and after doing quite a bit of research and number crunching they will be competitively priced. Being a fan of Maui Jim, Smith, Oakley and other 'big

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I've got some t-shirts that I'm getting tired of staring at...I think they are beginning to mock me.  They need to go to a new home before I ball them up, throw them in the corner and show them who's boss. So here's the deal: If you buy either the Raw & Weathered Zip Hoodie or the Rainbow Stripe Hoodie (this is for the ladies...but if you're a guy that wears ladies clothes, hey that's cool, I

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These were long overdue.  A customer inquired as to why there weren't any SnoFlake Palm Tree T's on the website...and I had no good answer.  So...I ordered some.  And now they are available. Thanks, Cera, for point that out..and for your

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Occasionally  I'll say something like this to my wife "I think I need some 'me time' so maybe I'll take a long weekend in the Caribbean".  She usually follows up with "go ahead".  I'm not sure if she wants to get rid of me, or if she's just agreeing to shut me up because she's use to me throwing crazy ideas out there.  One of these days I might call her bluff. I mention this

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I've had my fair share of horrible jobs.  And I've had my share of story-worthy departures.  Ask me sometime about the 'bathroom break' I once took...I imagine George Costanza quitting a job the same way. Before launching Snoloha, I had an office job that could have been the inspiration for 'Office Space'.  It was pure hell.  I could feel myself dying from the inside out.  OK, maybe that's being a bit dramatic...maybe not. At one

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'SUP GIRL.  How you doin? I got a Standup Paddle Board about 4 years ago from a Snoloha retailer as a trade.  It was just starting to catch on here in northern Michigan at the time...and now, you can't drive along the water and not see someone out on a board. So when I arrived Saturday morning to setup for the TC Waterman Expo, it felt knida nice to drag my board along as a

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Growing up, I hunted a little.  The most recent hunting trip for me, I was in my early 20's.  I went with my dad and uncle...mostly just to please dad.  After they showed me 'my spot' and tramped through the snow to their respective blinds, I was left to my own devices.  I should have loaded my gun, got comfy and remained alert for the unsuspecting deer that would become venison in the freezer. Instead...I

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With the TC Waterman a month way, it's time to think about ordering this new design to have at the Snoloha booth.  And since I know there are plenty of you who dig the design and won't be in Traverse City that weekend, here's your chance to pre-order. All you gotta do is send me an email and let me know COLOR & SIZE.  You won't have to pay until they come in and it's

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I'm very fortunate to live where I live.  First in Traverse City (a scenic, laid-back beach town), and more specifically our proximity to the beach, marina and our boat (a couple block walk). People spend a lot of money to vacation here, temporarily escaping their real world.  Vacactions take planning, time off...and money. So I feel extremely lucky to know that when life gets hectic and stressful, it's not very difficult to 'escape' given where

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Trop Rock is back, baby...and we are raising some money for a great cause. These will start shipping end of May. Order yours today with the promo code “wnyshore” and save $5.00. Then take that $5.00 savings and invest in some lotto tickets, or a yummy Subway sub, or buy yourself a gallon of gas. Now here’s the REALLY cool part. Not only do you get a cool shirt and save a little scratch on

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