Yup…that’s right, I’m doing a little public relations blitz. Since trade show season is here, I figured it made sense to do an official announcement of the new East Coast sales rep team. When I think about all the great strides we’ve made and all the exciting things that have happened with the brand thus far, I realize I’ve not utilized very much (hardly any) PR, and the little that I have done was on my own and not on a very big scale.
This time, however, the press release was written by a professional public relations firm (not cobbled together by yours truly) and it’s also being distributed to a very large (and very targeted) media list via this same public relations firm. Wow! I’m starting to sound like a big boy brand.
Here’s the release…feel free to distribute:
SNOLOHA CLOTHING BRAND EXPANDS, ADDS EAST COAST REP TEAM
TRAVERSE CITY, MI (For immediate release, Tuesday, September 7th, 2010) – The Snoloha clothing brand has added a new manufacturer’s rep team to cover the Eastern Seaboard from South Carolina north to the New England states, owner Rod Call announced this week.
Elliot and Ginny Popper of Elliot Popper Sales (www.elliotpoppersales.com) will be debuting the Snoloha (www.snoloha.com) clothing line at several regional trade shows this fall and winter, as well as introducing the expanded line to East Coast accounts and in several inland states.
“We’re excited about the association,” noted Rod. “The Poppers have extensive experience in retail and wholesale business, and in particular marketing products and brands for the type of casual, laid-back living style the Snoloha brand represents.”
A lifestyle reflected in its clothing is the theme of Snoloha, a recreational line offering a fresh family of relaxed, casual tee-shirts and apparel for men, women and children.
Entrepreneur Rod Call’s concept of Snoloha is best described with imagery: think snow compared to sand; beach versus mountain; hot and cold; snowboard versus surfboard…“Mix all this with a melting pot of lifestyles, activities and climates into one brand, one image, and one word and you have Snoloha, a brand reflecting a lifestyle for those who simply enjoy life: Somewhere Between the Islands and Arctic.”
The Snoloha brand has undergone a recent overhaul, found new suppliers and markets, developed a new focus in terms of resort, tourist and vacation hot spots—and has moved to a softer, “worn” look and feel. “I’ve learned through the feedback I’ve received that folks view Snoloha as an ‘escapism’ brand due to the emotional connection they have with it,” says Rod. “At its core, Snoloha is still a lifestyle people live every day…be it a physical place or a state of mind.”
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