It’s a weird day. I found myself watching Mark Zuckerberg on stage discussing Facebook and his vision. It scared the hell out me, quite frankly. Privacy, anonymity, independence…will any of these words have any meaning in the future? I felt kind of depressed after watching it. I wonder if it’s just me that is having such a hard time accepting all this social media nonsense with open arms. “It must be an age thing” I say to myself (I’m 36). But I know that’s not the truth.
While I’m pretty much disgusted with it all from a personal perspective, at the same time the brand / business owner in me thinks it’s great. While I firmly believe that face-to-face time can never be replaced, the reality is the internet and the social networking tools allow me the opportunity to connect with folks who enjoy Snoloha that I simply would not have the ability to connect with in any other way.
Yes, Snoloha is an escapism brand that absolutely encourages shutting it all off and forgetting about the realities of everyday life now and then. However, it is also a brand that absolutely must utilize new media to grow.
As the new and improved website gets closer to completion, and after watching Zuckerberg and being reminded that it’s only going to get worse…I mean better, I thought I’d post some reminders on other ways you can connect with Snoloha online, and how each is used, which may help you determine how you’d like to connect.
I have a large library (and it continues to grow) of photos and feedback, which I call “Snapshots, Scenery, Sayings and Sound Bites”. I’ve been trying to figure out a good way to share these moving forward, but not clog up the blog, Facebook and Twitter…so I’ve decided to use Tumblr. Check it out. I’m diggin’ it. I’m just getting started, and will be sure to include links to updates.
I try and be diverse in my Facebook for Snoloha use (my personal page pretty much just promotes the Snoloha page, photos of Savannah and snarky FB thoughts and smart ass comments to my friends). I do use it for promotion, but I also give away product, run contests, post photos, share new designs, ask for feedback and link to relevant Snoloha news.
I primarily use Twitter to follow other brands. I don’t have many ‘customers’ on Twitter. There are some, but most of my customers are not the Twitter types. Heck, I’m not the Twitter type…I’m forced into this relationship.
I like LinkedIn for connecting with potential retailers, sales reps, licensing industry folks, etc. I definitely use it as it’s intended use of a more professional networking channel.
Do you seriously think I’m using Google+?!! Well…I am. OK…I created an account a while ago, but I’ve not really used it much. From what I understand they have not rolled out a Google+ for businesses yet. In the meantime…here I am.
Yes, I still send out good ole emails. But I don’t over do it. Once a month, if you’re lucky. For the most part, the emails consist of some sort of sale or contest..or perhaps something newsworthy. It’s pretty straight forward. You can subscribe here.
So yea…a guy who really isn’t a techie and inherently dislikes people knowing where he’s at and what he’s doing is pretty much forced into all these love/hate social networking relationships. BUT LET ME CLARIFY…my customers (and family, of course) that I have on all these networks I LOVE. You know what I mean, don’t you?
I do have to say…this Zuckerberg dude is one hell of a visionary. THAT, I ‘like’ (get it, ‘like’…do you get it?).
And then…a good ole John Prine song comes along, makes you smile and forget about all of it.
“Kiss a little baby
Give the world a smile
If you take an inch
Give ’em back a mile
Cause if you lie like a rug
And you don’t give a damn
You’re never gonna be
As happy as a clam
There’s a big old goofy man
Dancing with a big old goofy girl
It’s a big old goofy world”