Growing a brand online is…complicated, between the Facebook’s and Twitters and shopping carts and analytics and mobile devices and search engines and this and that and yada yada yada.

By far my favorite and most enjoyable aspect of this crazy online world we live in is this blog. I’ve been blogging since late 2006. That is a lot of rambling! Not once has any blog post ever been written for search engine optimization purposes. SEO nuts will think I’m nuts. But the reality is that I write for my customers and not for Google. And yes, I know Google is watching, they control everything.

I hope all of you enjoy this blog and the words that I try to string together to fill it.

With sailing season finally upon us here in northern Michigan, it is my duty to be sure the Snoloha Sailing Yacht (again, it’s all of 23 feet in length, so it’s really not a yacht but it’s fun to say ‘yacht’) has plenty of time on the water with sails flying. You see, since it’s name is “Snoloha” it really is work related and extremely important to the long term sustainability of the brand that it makes as many public appearances as possible. As they say in the advertising world…it’s all about number of ‘impressions.”

This is a very tough job and I’m up for the challenge, but I thought I’d ask for a little help…filling this blog! And, if you are in Traverse City this summer, you could always help fly some sails.

Here’s what I’m thinking (scary, I know):

  • Nothing makes my day more than receiving photos of folks in their Snoloha gear. So start sending ’em in! And remember you could win more Snoloha gear by doing so.
  • Don’t have any Snoloha gear yet? No worries, mon. Send in photos of your Snoloha lifestyle…for a chance to win Snoloha gear. Then you will be able to send in photos of you in your Snoloha gear for a chance to win more Snoloha gear. At that rate you can have a wardrobe of Snoloha gear without ever paying for it! Hmmm…maybe I need to rethink the contest rules.
  • Send in your answers to the question, “What does Snoloha mean to you?”
  • Send in your own Snoloha Barefoot & Exposed blog post…of course I’ll review and get your permission before posting and you will be credited as the author.

There you have it…4 ways you can contribute to the Snapshots & Scenery blog and ultimately make my challenge of sailing as much as possible this summer attainable.

Here’s all the contact info.



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