What is Snoloha?

I have been invited to participate in an interview for a business / entrepreneur book that is to be published in January. I was working on the interview this morning, and of course the question comes up regarding what your business is. Right now, it’s a clothing line. But it is so much more than that. The bigger picture and what Snoloha actually represents is far beyond clothing.

So what is it?

It is:

Sipping on an early morning cup of coffee.

Being fortunate enough to catch the sunrise.

Relaxing in the lodge after a day on the slopes.

Enjoying a backyard barbeque.

Spending a day at the beach.

Sailing an afternoon away.

Staring at the flames of a campfire in the woods.

Snowshoeing with the dogs.

Sipping on a cold one with friends.

Watching the sunset as it steals another day away.

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