Okay, Iâ€™ve been holding off writing about thisâ€¦until now. Many of you have heard about the Surf Expo LAUNCH contest. For those that havenâ€™t, LAUNCH recognizes the hot new surf, skate, and lifestyle brands on the market.
Well, Snoloha made it as a finalist, but ultimately did not win. The judges applauded me on my marketing presentation and savvy and love the SnoFlake Palm Tree logo, and they think with a bit more development that Snoloha would be a big hit. That is some great feedback from a panel of judges made up of retailers from across the country.
I was quite deflated when I first got the news. I felt as though I let down those around me who have been so supportive. Of course I received nothing but positive comments from everyone. Iâ€™ve said time and again how difficult this process of starting a business really is. And Iâ€™ve said time and again that having support is a tremendous help.
Iâ€™m grateful for it.
So whatâ€™s next? â€œBy the inch is a cinch. By the yard is hardâ€.
Continuing to build the brand and the company in a scalable (howâ€™s that for a buzz word?) fashion where I can be sure to give the proper attention to details and to customers. This would be â€œby the inchâ€, I guess.
Now, letâ€™s suppose Surf Expo happened. As exciting as it would be, and as effective as it would be, perhaps Iâ€™m not quite ready yet. I mean Snoloha isnâ€™t even a year-old yet! I guess that would be, â€œby the yardâ€.
Yes, itâ€™s as clichÃ© as they come, but maybe things really do happen for a reason.
I am absolutely proud of being a finalist in the contest. The judges validate that Iâ€™m on the right track.
And I am absolutely grateful for all the support. The feedback from all of you validate Iâ€™m on the right track.
Enjoy the day~