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Coming soon is the Snoloha Trop Rock design. Inspired by the Trop Rock genre & lifestyle, this design will be “officially” launched on the TropiCast radio show (show dates to follow). And for every shirt purchased, $1.00 will go to the Paradise Charitable Foundation.

Whad’ya think?

Skiing, snowboarding, and Christmas gift ideas. Of course anything “Snoloha” is a perfect Christmas gift, but here’s another one I thought I’d share, The “Ski Atlas of the World”.

From IfYouSki.com, Ski Atlas of the World profiles over 80 places to ski in Europe and North America, and offers an overview of skiing in New Zealand, Australia, Japan and South America. From world famous resorts such as Val d’Isère, Zermatt, Aspen and Whistler, through to up-and-coming ski areas in Bulgaria, Romania and Slovakia, Ski Atlas of the World covers everything and everywhere you need to know about, whether you’re planning your next trip or contemplating taking to the slopes for the very first time.

The past few weeks have been an absolute whirlwind. After working at the print shop, and learning (and doing) the screenprinting, I have to say, that it is pretty cool to step back and look at the big picture – from start to finish. What am I talking about? I’ll explain…

• First is the initial design concept, which usually takes place in my head during the most unusual times, or during a brainstorming session with Larry.
• Next is actually taking that concept and putting some “substance” to it. Which Larry then takes and begins the artwork process.
• After a handful of revisions, we then have a new design.
• I then take the design and do several shirt layouts, including color combos and placements, until I find the one(s) that look best.
• The shirt then makes it to the catalog and/or the website.
• Now it’s on to the screen printer (which is has its own complex process that I’m now familiar with).
• Once the shirt is printed, it’s folded, tagged, and put into inventory.
• Then it must be sold:
Either to the retailer (which involves road trips, trade shows, and merchandising support materials)
Or via the website (which involves photo uploads, product descriptions, inventory updates, shipping, marketing, etc)
• Finally, the ultimate reward is seeing that design displayed in a store, or being shipped to Hood River.

So that’s what I mean by “Start to Finish”. I left out most of the gory details, but you get the general idea. There is a lot of work that goes into one single design. Overwhelming? At times, you bet it is. Rewarding? Without a doubt. It’s what keeps me going. Taking that initial “thought”, or idea, and turning it into something tangible that people identify with and connect with.

Snoloha is on many levels an inherent feeling. The lifestyle is so diverse. A Snoloha piece of clothing tells a story without saying a word.

There are a bunch of new product available on the site. I’m still updating the content and descriptions, and there is still more to come in the next few days, but you can start shopping now.

There are new hoodies, a crew neck sweatshirt, new zip hoodies, a new ladies longsleeve, new men’s longsleeves, and some new T’s.

Again, in the coming days will be more hoodies, T’s, and zip hoodies, plus all the new winter headwear should be back from the embroiderer any day as well!

Of course, I’ll keep you posted…

If you feel like taking a few minutes out of your busy day for a good, quick read, you gotta check out “Finding Ilo”, by Bill Flanagan.

And when you’re finished, watch the video!

It’s been a busy week..you’ve probably noticed the lack of blog posts. Well, the new gear is nearly here. Screen-printing is almost complete. Here’s a “Behind the Scenes” look at what’s been happening.

In order to print, you need a print shop:

Next you need screens:

Gonna need some shirts:

Gotta have ink:

Of course there has to be some good tunes:

There’s Screen Print Dave in action:

And the finished product:

Nothing like a little Jack Johnson to start the new week…Enjoy!

Just to let everyone know, new products will be available very, very soon! Production is underway and the website will be updated with all the cool new gear (such as the new zip hoodies) once it’s all finished.

Here’s Dena at the Van Zant concert in Virginia wearing her Snoloha Crew Neck.

She’s also on 98.7 WMZQ’s website sporting her Snoloha gear.

You gotta check this out, and be sure watch the the video for “One Particular Harbor”.

“I know I don’t get there often enough
But God knows I surely try
It’s a magic kind of medicine
That no doctor could prescribe

I used to rule my world from a pay phone
And ships out on the sea
But now times are rough
And I got too much stuff
Can’t explain the likes of me

But there’s this one particular harbor
So far but yet so near
Where I see the days as they fade away
And finally disappear”