With the passing of Steve Jobs, the Internet and TV are chock full of quotes, interviews, thoughts, prayers, YouTube clips and gratitude for what Jobs brought to the world.

I like what Seth had to say:

Steve devoted his professional life to giving us (you, me and a billion other people) the most powerful device ever available to an ordinary person. Everything in our world is different because of the device you’re reading this on.

What are we going to do with it?

The Stanford commencement address is powerful and there are plenty of great quotes floating around:

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.


Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

So we all pass these around and say how great they are. But as days go by and some time passes…we are all back to our normal lives and the daily grind. WHY NOT actually do something about it? Because the reality of everyday life kicks in? And that’s EXACTLY the point…’don’t be trapped by dogma.’

As Seth asked “What are we going to do with it?”

Snoloha is far from what my vision is for the brand. It takes time…more time that I had anticipated. But, according to Jobs, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

Perhaps I’m being a bit hypocritical here. For the most part, Snoloha encourages ‘escapism’ from the realities of everyday life. But ‘change’ is also a good thing…call it ‘Permanent Escapism‘. Give it a try….“our time is limited, so don’t waste it living someone else’s life.”

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