Planning for ’10, Playing in ’09

I’ve been working on the new Snoloha catalog for what feels like forever now. I’m happy to say, that I ‘think’ it’s done. Now, I need to get it into the hands of retailers. The product mix has evolved nicely and I’m very excited about the direction we are headed with the new pre-laundered, ring-spun gear. I wore one of my samples over the weekend and didn’t want to take it off…this stuff is comfy.

It’ has been a fine balance of planning for 2010 and playing in 2009. It’s easy to focus on the business side of Snoloha and hole myself up in my office all day. However, that’s not why I started this company. So I’ve done a pretty good job of mixing the lifestyle with the business. In fact 8 of the last 14 days I’ve been on a boat at some point! And it’s during those quiet sails across the bay that some really good ideas for Snoloha have come about. And it’s a constant reminder of the ‘escapism’ mentality that Snoloha represents. Yes, I need to escape once in a while as well.

Time on the water is a therapeutic experience. I had the chance to introduce a friend to the world of sailing recently. He’d only heard me yack about it for sometime now and finally had the opportunity to spend the day on the water. His quote of the day…”I’ve never had a professional massage, but I have to guess it’s as relaxing as this.”

Finally, thought I’d share some lyrics & a YouTube video of a current favorite song of mine…

Zac Brown Band, “Where the boat leaves from”

“There’s a place, where the boat leaves from
It takes away all your big problems
You got worries you can drop them in the blue ocean
But you gotta get away to where the boat leaves from

Take one part sand, and one part sea, one part shade of a big palm tree
The drinks they’re cold and the ladies are hot
And I know this is the place for me

So get away to where the boat leaves from
It takes away all of your big problems
You got worries you can drop them in the blue ocean
But you gotta get away to where the boat leaves from

With sunshine and ladies and pina colodas
And Bob Marley songs that are playing
There’s a sound in my ear that I want you to hear
Soft tropical lips that are saying”