For those that didn’t already know, the Snoloha brand is being launched across the Atlantic throughout Europe. About a year ago, I was contacted by a gentlemen located in southern Spain along the coast of the Mediterranean. His distribution company was interested in becoming the exclusive distributor for Snoloha. After doing my homework, I quickly realized I was not interested in the exporting business. So, we began to discuss a licensing deal. After a few months of back-and-forth negotiations, the agreement was signed earlier this year.
I spoke to my licensee just before the holidays for a quick update on life and business in Spain. Growth has been slower than we had both anticipated. However, the global economic crisis is something we didn’t anticipate either. Our original plan was to grow the brand throughout Spain, then eventually into other European countries. But given the economic climate we are now faced with, those plans have changed. Yes, growth in Spain is still ongoing. But we are now looking at reps and retailers in Germany, Switzerland and Austria. There are current talks with a distribution company in Germany, which is exciting. Overall, the feedback has been very positive from the folks that have been introduced to the brand in Europe. I’ve received one of the very first Snoloha t-shirts produced in Spain, and the quality is great. 2009 should be an exciting year for Snoloha International.
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