Seattle Dave has knack for creative writing. He also has a very deep understanding of what Snoloha is. During a few rounds of emails between the two of us, I received one that stood out, and Dave agreed to let me post this:

While mowing the lawn the other day, doing the deep-thinking that only happens to me while mowing the lawn, I was daydreaming about Snoloha and really got into what is being sold. It is not a t-shirt or a hoodie. It is piece of mind and a state of mind and access to the happy places, which reside, occasionally dormant, in our spirits. It is about what matters. The gear is merely a vehicle for that feeling. The feeling you get being slightly sunburned and tired from a day on the water when you sit back with a beer and your buddies and are truly content. Those times when you would not wish yourself anywhere in the world, but where you are. You smell like suntan lotion and Doritos and can’t stop grinning. The smiles are true and the laughter is easy. You feel complete. I think the Snoloha brand and the genuine intent behind it’s products is that feeling. It’s powerful stuff. It’s the best thing there is.