I traveled down to Ann Arbor yesterday to see and hear Seth Godin speak about business, marketing, and his new book, “The Dip”.

If you are at a point in your career or with your business where “frustration” is a word that you use on a regular basis, or perhaps you’ve found yourself listening to The Boat Drunks “Callin’ in Gone” over and over again,

    “No jacket and tie
    No morning commute
    I’m waving good-bye
    One finger salute
    Gonna find me a beach
    Gonna lay in the sun
    The only boss I’ll hear
    Is singing ‘born to run’

then I’d recommend checking out Seth’s latest book. It really gets you thinking outside the box about business today and what it takes to be “the best in the world”.



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