So what the heck is REALLY going on with Snoloha? ¬†I’ve heard the rumblings.

What’s really going on is that I’m really done being a t-shirt company. ¬†‘Twas never meant to be that way in the first place. ¬†I’ve been doing this for¬†a¬†long time. Inventory can be a killer. ¬†Ask any retailer. ¬†I’m sitting on more than I’d like. ¬†That’s why it’s ALL 50% OFF with coupon code snoloha50.

And what’s REALLY next?

Well…that still remains to be seen.

Times have changed since I launched this brand.  Personally and professionally.

I remember when I launched Snoloha and the thousands of dollars out of my pocket (savings account) that went into the website, into designs and into initial inventory.  I cringe.

It’s easier than ever to launch a clothing brand today. ¬†Social media, Shopify and Teespring alone have dramatically changed the landscape. ¬†There really are no barriers left. ¬†No excuses left. And if you do have an excuse…it must be a doozy, because it really is easy to start.

What I love about the online landscape today is that anyone can start something. And that is a beautiful thing. ¬†The process of creating and sharing a vision with the world is something I wish everyone would experience. ¬†It’s fulfilling. ¬†It’s exciting. ¬†It’s scary. ¬†It’s totally worth it.

But at the same time it¬†seems like the entire world has been ‘simplified’ and watered down. ¬†Technology is a funny thing. ¬†Really smart people invent new technologies…which in-turn seem to be making a whole lot of others dumberer. ¬†That doesn’t sound very nice, I know. ¬†I’m not the best speller, editor or writer…but I do at least have some grasp on proper capitalization, punctuation and gammer. ¬†Hashtags, and whatever you call the incoherent text message language that kids are using these days, alone are creating a world of idiocy.

Or…perhaps I’m just an old curmudgeon. ¬†If so, I’m OK with that. ¬†Believe me, I understand the importance and the benefit of technology in our overly-connected world…but I look at it like anything else – moderation.

Speaking of changing personally….my good buddy, and the designer of the very first Snoloha website, sent me this photo that he found while cleaning out a file cabinet — Who is that guy? No grey hair. ¬†No tired eyes. ¬†No wrinkles. ¬†Full of optimism. ¬†Boy how things have changed ūüôā ¬†Except I do still have that white hoodie (that photo shoot was the only time it was ever worn) and the only song I still know how to play on that guitar that I traded a pair of skis for is ‘Margaritaville’ (barely).


Some of you have expressed a real sadness to see the brand go away. ¬†I’m doing my best not to let that happen. ¬†I’ve always said that the connection Snoloha has with people is way more fulfilling than selling a stupid t-shirt…because who really needs another t-shirt anyway?! ¬†And if you do…heck, Teespring makes it risk-free for me to introduce new designs, so maybe I will.

“Remember When” – Alan Jackson

Remember when thirty seemed so old
Now lookn’ back it’s just a steppin’ stone
To where we are,
Where we’ve been
Said we’d do it all again
Remember when



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