Well…this is a BIG decision.  But it’s the right one.

If I go back to the one of the very first blog posts I wrote back in 2006 “Not Another T-Shirt Company”, I’m reminded…in my own words:

Snoloha – just another company trying to peddle t-shirts right? Well, not really. Consumers don’t need another t-shirt. They don’t need a new SUV. They don’t need the new iPod nano Special Edition. Consumers look for products that they can identify with, but that also portray that identity to anyone they encounter throughout the day. This is who I am. This is my lifestyle.

In today’s homogenized marketplace, new products are often times hard to spot. Even established product lines and brands are difficult to tell apart.

The new ‘iPod Nano’ pretty much dates how long ago that was, and how much things have changed.  Facebook, Twitter, Pinterest and all the other time-sucking social media waste lands didn’t exist like they do now.  Heck, now anyone can throw up a website in literally minutes and be selling an item.

The internet has certainly changed things.  Oh how I would love to delete all of my social profiles…but then I wouldn’t see photos of my nieces and nephews, and of my friends’ kids.  So I hold on.  Begrudgingly.

I’ve never, ever, wanted to peddle t-shirts for a living.  In fact the one thing that I’ve always enjoyed most about Snoloha is the connection that the brand has with folks.  T-shirts have simply been something to monetize the concept.  But I don’t especially get any real fulfillment out of adding another t-shirt to someone’s closet.

The BIG picture has always been licensing the brand – Snoloha Beer, Snoloha Rum, Snoloha Sunglasses, Snoloha Bar & Grille, Snoloha Record Label, Snoloha Snowboards, Snoloha Edition Jeep Wrangler.

That’s one BIG vision.

So for now…I’m done with clothing.  I’m over it.  There you have it.  The BIG decision.

I’ve had serious writer’s block lately.  When I sit down to write…I usually drift off and think about sailing.  I think about escapism.  I think about human-beings and why we spend the time doing what we do (work wise) on this big round ball.  I think about my baby girl, Savannah Jayne.  I think about life in Traverse City.  I think about what’s next.  I think about writing a book.  I think about starting a new business.  I think.  But I haven’t written.

I’ve got my hands in a bunch of other things at the moment.  And I’ve got some things up my sleeve.  Things that I can’t mention…yet.  Things that, if they come to fruition, will be pretty damn cool.

But for now…Snoloha clothing is going bye-bye.  And it feels good.  It really does.

So this is your chance.  Buy some gear, because once it’s gone…it’s gone baby.

Maybe it’s an age thing? Turning the big 4-0 this year…perhaps it’s messing with my head?

“Yes, I am a pirate, two hundred years too late.
The cannons don’t thunder there’s nothin’ to plunder
I’m an UNDER forty victim of fate
Arriving too late, arriving too late.

Mother, mother ocean, after all these years I’ve found
My occupational hazard being my occupations just not around.
I feel like I’ve drowned,
Gonna head uptown.”

Jimmy Buffett, “A Pirate Looks at Forty”

Don’t worry…if you care to know what’s next I’ll be updating right here and on those annoying sites that we call social media.

“Looking for answers to questions that bother him so.”




One response

  1. bitter sweet – but I get it 🙂 time for a new chapter – 🙂 you will succeed in whatever you conquer! Snoloha was just a stepping stone 🙂 bigger and better things ahead 🙂 and we can always blame it on the 4-0 too!

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