Since we are heading to see Buffett in concert this summer at Comerica Park (home of the Detroit Tigers), as the Trop Rock promo continues, and as licensing opportunities are researched, well…it’s no surprise that my current music play list reflects this type of laid back escapism type of music and I get to thinking (again) about Buffett’s carreer and what he has achieved with his brand.
Sometimes, when I post or write about Buffett needing to write and record a Snoloha song, wear Snoloha on stage, or buy the company, it may seem as though it comes off as wanting Snoloha to hit the big time overnight with the help of a celebrity.
Though I wouldn’t decline the offer from Buffett if he decided to do anything with Snoloha, I’m definitely not relying on that type of exposure.
I’ve learned a few things during this process, and one of them is that media exposure is great. It results in instant traffic and sales…but, like anything with the media, the attention quickly turns to something else and you are left all alone standing in your underwear. OK, not sure what the underwear has to so with this story. But you get the idea, I hope.
I’ve also learned that if you’re waiting for someone else to do it for you…you are still waiting.
Buffett didn’t wait or rely on anyone else. Buffett’s first album, “Down to Earth,” came out in 1970. However, it wasn’t until 1977 when the album “Changes in Latitudes, Changes in Attitudes” was released. Track #6 on that album was “Margaritaville”, which was his breakthrough song. Buffett was 31 years old at that time and had been writing, playing and recording albums for 7 years before he finally struck that connection with a large audience and the tropical escapism that would become his trademark. That is 33 years of growing the Margaritaville brand to where he’s at today.
I’ve been at this for 5 years. I’m still working toward my ‘Margaritaville’ moment. I’m slowly building my ‘Parrothead’ audience (we still need to come up with our own name for Snoloha fans!).
On one of Buffett’s more recent live CDs he thanks the crowd for ‘getting’ what it is he does. Not everyone gets it. Not everyone gets Snoloha.
So as I continue to talk about how great it would be if Buffett or Chesney or Jack Johnson, or any other number of famous people who ‘fit’ Snoloha, would wear Snoloha…know that it’s all in fun, really. But it would be great, wouldn’t it?
“I’ve been lazy most all my life, writing songs and sleeping late. Any manual labor I’ve done was purely by mistake” – It’s My Job.