If you do any email marketing research and reading, there are all kinds of tips and articles about writing a compelling subject line to get people to actually open and read your email.

This is the subject line that I received the other day – “Getting to the bottom of my cooler.” Now THAT is a good subject line.

And I did enjoy the email as well:
I sent you the attached photo on October 6 last year from Power Island. Once again it seems that this Thursday (October 6) will be the day that I am preparing my boat for the winter (Drinking any beer left in the cooler.) So if you’re out and about feel free to sail by, have a beer and give me a hand winterizing.

Thanks for the photo, Jens. And the invite. There’s a good chance that I’ll be out sailing, so maybe I’ll be able to swing by.




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