Our Story
Snoloha [sno - loh - hah], n. A lifestyle shared by those who live, play, travel, vacation, relax, or simply enjoy life somewhere between the islands and the arctic.
It all began on a long commute to work from Traverse City to Petoskey (Michigan) one early winter March morning. Rod Call drove by the sign that he had driven passed and read countless times before, 45th Parallel Halfway between the Equator and the North Pole. However, this time was different. This time something changed. This time there was an idea, an inspiration.
Rod had just returned home from a trip to the U.S. Virgin Islands, as the Jimmy Buffett song goes, Searching for answers to questions that bother us so. Upon his return to the Detroit airport, he was greeted by the cold and blustery Michigan winter winds. This was not, of course, the ideal environment for the island attire he had so quickly become accustomed to during his short visit to the islands. It was March so winter was slowly on its way out and summer would soon visit the Great Lakes region.
As he passed the 45th parallel sign, he began reminiscing about his trip, and the more he thought about it, the more he was amazed with how in just a few short hours he went from a humid airport bar in Puerto Rico to the frigid temperatures of Detroit. And now, here he is driving through the morning snow with the heat cranked on high, knowing that in a few short months he would be making the same drive only this time with the air conditioning cranked on high.
Then he imagined the scene: a lone palm tree island in the distance, with the hot sun slowly gliding across the horizon line attempting to steal another day away. Then the snow begins to gently fall; the large fluffy snowflakes you'd try to catch on your tongue as a kid.
This scene is not supposed to happen; it doesn't make sense. But it does represent a lifestyle many of us are familiar with.
As he drove north and left the 45th Parallel sign behind him, he leaned over to the passenger seat of his Jeep and scribbled on a Rolling Stone magazine, Somewhere between the islands and the arctic, and thus the Snoloha brand was born.
However, Snoloha is much more than a brand, or a scene of snow falling on an island. Snoloha is a way of life. Snoloha is a reflection of how we live, work, play, vacation, and simply enjoy life Somewhere between the islands and the arctic. So whether you're island hopping in the Caribbean or heli-skiing in Alaska, sitting in a cubicle wishing you were somewhere else, or on a plane headed "anywhere", it is our goal at Snoloha to share these passions and experiences through unique designs and a growing community of individuals who also enjoy this lifestyle.
Thank you for kicking back and reading our little story. And more importantly, "Welcome to the Snoloha family".