Subscribe to this blog


You are currently browsing the Snoloha – Barefoot & Exposed weblog archives for July, 2008.

Some Rhyme & Reason
All the Ramblings

Archive for July, 2008

50% OFF!

Wednesday, July 30th, 2008

That’s right…50% off all Snoloha gear! Here’s the fine print, because every good sale needs fine print, “EXCLUDES SNOLOHA LIL’ ONES”.

Otherwise everything on the website is 1/2 off. Why, you ask? Or maybe you didn’t ask, but I’ll tell ya anyway.

Simple, because there’s new stuff on the way. New colors. New designs. New products.

And to make room for all the new stuff…well, that’s where you come in. Take advantage of the great deals, and help clear out these shelves.

Not only will it give me more room…but it’ll raise your self-esteem, make you feel stronger and better looking, and all your friends will be jealous when they see you in your new Snoloha gear…that you got for half price. How’s that for a marketing pitch?

Disclaimer: If you end up looking like these guys…you can have your money back!
dave_jim.jpg

Barefoot Children

Monday, July 28th, 2008

jt.jpg
Here’s a great pic of Logan in his Snoloha hoodie trying to stay dry. When I first saw this pic, I immediately thought of the Jimmy Buffett song, “Barefoot Children in the Rain”, from the Barometer Soup album.

“Barefoot children in the rain
Got no need to explain
We’d be swingin’ on a ball and chain
It’s always understood by those who play the game
Barefoot children in the rain

Show me yours and I’ll show you mine
Take me back to days full of monkeyshines
Bouncin’ on a bubble full of trouble in the summer sun
Keep your raft from the riverboat
Fiction over fact always has my vote
And wrinkles only go where the smiles have been”

As with most Buffett songs, there’s always a favorite line – “And wrinkles only go where the smiles have been.”

Follow the Hollow Man

Monday, July 21st, 2008

I’ve written several times about one of my favorite bands, The Boat Drunks. Well, one of their members, Mike Miller, has recently departed the band to do something many of us will only ever dream about, he’s going sailing! Heading through the Eastern Great Lakes, down the ICW and to the Bahamas for starters. “Then”, he says, “…we’ll see.”

He was also the guy who penned “Hollow Man”, on the disc “Wahine Man”. Not only did he write a brilliant song, but now he’ll be living it.

If you’d like to follow Mike’s travels, check out his “Next Verse” blog.

Safe travels Mike.

“I wanna take your boat as far as it goes, feel Jamaican sand between my toes
I wanna ride on the wind just as far as I can
I won’t be any trouble to haul- I can sleep anywhere at all
And I don’t eat very much for a hollow man “

Captain Ron’s

Monday, July 21st, 2008

Here’s a look inside the first Snoloha retailer in Washington, “Captain Ron’s”. And yes, that is Captain Ron himself.

capt_rons.jpg

A Great Quote

Monday, July 21st, 2008

From Alaska Dave, last month’s Snapshots & Scenery winner:

“My Snoloha hoodie has become my lucky fishing attire, I don’t leave the dock without it.”

Snoloha’s YouTube Channel

Friday, July 18th, 2008

Bored? Trying to kill some time at the office?

Check out The Snoloha YouTube Channel. There’s some good videos & music to escape to for a few minutes…including Jack Johnson, Kenny Chesney, Jimmy Buffett, Ziggy Marley and Colbie Caillat.

If you find some others that you think should be included, be sure to share ‘em.

Enjoy!

Revisiting and Reminding

Thursday, July 17th, 2008

This could be a very long post…but I’ll do my best to keep it short and sweet.

I’ve had the opportunity recently to connect with an old friend and a fellow entrepreneur (two different people, by the way). And each visit was unique, yet similar.

As a result of both, I’ve revisited initial goals and been reminded of things I enjoy. Sound confusing? Well, it’s not really. Really, it’s not.

Snoloha, the concept and the brand, is focused. I have to admit, that I started traveling down a path that would have led to trying to please a mass market. Not only can I NOT do that, but I NEVER intended to do that. I’ve revisited early business plans, blog posts, notes, and journal entries to remind myself of what it is that makes Snoloha different. And I feel good, really good, with the direction of this brand.

Snoloha, the lifestyle, encompasses many things. One of which is longboarding (think cross between snowboarding, surfing and skateboarding). I have to admit, it has been quite sometime since I hopped on the old longboard and that it’s become more of a “decoration piece” than anything else. So…I dusted off the deck and have been cruising around town enjoying the scenery and getting a nice workout. And it feels good, really good, to have the ole longboard in action again.

Oh, and if you’ve heard of Donavon Frankenreiter before, then you already know…but if not, give him a listen, I think you’ll dig it. Here’s a video…and if you’re employer has blocked YouTube…well, that sucks.

And here’s the Snoloha longboard parked at the marina.

longboard_marina.jpg

Behind the scenes

Wednesday, July 16th, 2008

There’s been a lot of “strategizing”, “planning”, “organizing” and other action-oriented buzz words ending in “ing”, happening with Snoloha lately.

It’s been about 2 years since I dedicated myself, and committed full-time to launching this company. This winter will mark 2 years since the brand has actually been available on the market.

It’s still a baby…and still growing and learning.

Some exciting things will be happening in the coming weeks and months. We will be tackling a complete makeover of the website. This will be a pretty intense project that will hopefully begin this fall with a late winter launch. The product line will also be evolving quite nicely as we’ll be using new colors, fabrics and styles. Designs reflecting the Snoloha concept will continue to be introduced. A sales rep force is slowly being assembled, which will help grow the brand through retailers across the country. Spain is printing their first run of gear. Their sales reps will now have samples and be able to go out and begin introducing Snoloha throughout Spain and Europe.

Stay tuned for more…I gotta run for now.

Snapshots & Scenery

Monday, July 14th, 2008

The Snapshots & Scenery winner for June is Alaska Dave, and all the great fishing pics he uploaded to his album.

Thanks again Dave!

Remember, you too can win Snoloha gear. Just visit the photo gallery, create an account, and start uploading! Check out all the previous winners to get an idea of the range of photos.

alaskadave.jpg

Escapism is a good thing

Monday, July 14th, 2008

I turned on The Today Show this Monday morning to start a new week. Here’s the top stories – U.S. brewer Anheuser-Busch Inc accepts a sweetened $52 billion takeover bid from Belgium-based InBev, Gas hits a high average of $4.11 per gallon, The Federal Reserve and the Treasury Department announced steps to brace slumping mortgage giants Fannie Mae and Freddie Mac, 9 Americans killed in attack in Afghanistan. …and those are just the ones that I can remember.

I’m sure there are plenty of folks out there who will not agree with the title of this post, “Escapism is a good thing”.

But with the constant coverage and happening of bad news, I say “why not?” Why not escape? Even if it’s for a few moments of forgetting about what’s going on in the world. If it’ll help make the day brighter, or your attitude more positive, then I think that’s a good thing.

With the 24/7 news coverage these days, all we hear is all the bad things that are happening in the world. So take a moment to escape, It’s easier to do that you may think.

Close your eyes, and think about that last vacation (or the one coming up). Throw on some Jimmy Buffett and listen to the lyrics. Go to the store specifically to buy your favorite candy bar (and nothing else). Take a look at a photo that instantly takes you back to where you were at the time…and stay in that moment for a few minutes. Refill your coffee cup, but this time take the time to smell the aroma and enjoy the taste (versus just using it as a wake-me-up), or crack a cold one after a long day at work. Smile.

Have any that you’d like to share? Shoot me an email.