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Archive for October, 2006

Lessons Learned from Leyland

Monday, October 30th, 2006

Another great read from Mitch Ablom, this time on the Detroit Tigers and their unforgettable 2006 season, “What A Seson”

In it he discusses two different encounters he had with the Tiger’s Skipper, Jim Leyland.

First, shortly after losing game 5 and the series to the St. Louis Cardinals.

“His feet were bare and hoisted on the desk. A cigarette burned in an ashtray. A thin glass of wine was half-consumed. For a good stretch then, Leyland spoke in a deep but somber voice, like a proud father who had watched his kids stumble but knew this was just part of life.

“I’ve been to two World Series now, I’ve won one and I’ve lost one, and I can tell you,” he said, “as long as I have a butt, this game is gonna be played by human beings.”

And human beings will make mistakes. But human beings also will do amazing things, things that inspire and excite, things that convince you that surprise is one of the best parts of life.”

The next encounter he discusses was after the Tigers beat the Oakland A’s and were on to the World Series to face the Cardinals.

“It was well after the final out, and most of the players had headed for the bus to the plane that would take them to wet and cold St. Louis. No one knew, at the time, that that trip would be their last games of the year. Trunks were being wheeled out. The halls were still buzzing with possibility.

I walked down to Leyland’s office, figuring he was gone. But there he was, all by himself, feet bare, up on the desk, the cigarette going, the half-glass of wine by his side.

“Come on in,” he said again.

And he talked calmly and proudly about the players down the hall. He was in no hurry, even though everyone else was. Perhaps he knew that at his age, at his stage, you savor the good moments when you can.

Finally, after giving a few details of the night’s performance, he took a drag on his cigarette and allowed a small head nod.

“We done pretty good here from 71 wins, huh?” he said.

Pretty good indeed. Take a page from the manager. Put your feet up, have a beverage. Think about all the stinking fun we had this year with baseball. Yes, baseball. Repeat after Rogers. I’ve seen it. I got to be a part of it. It’s fantastic.

So what does this have to do with anything? It has to do with everything.

Be it a baseball game, the game of life, or the game of business, everyone should take a page from Leyland. Regardless of whether you’ve just closed a big sale, or lost it. Regardless of if you’ve just won the big game, or let it slip away. Regardless of if you’re stressed out about bills or everything is up to date.

The fact that you are able to compete, to worry, to participate, to attend, to get up in the morning and tackle any of these issues – this is reason enough to sit back, kick your feet up, enjoy a beverage, and appreciate the moment every now and then - win or lose. If you take it all for granted, you won’t realize any of it until it’s all gone. And then what?

More Website Progress

Friday, October 27th, 2006

The website now has a larger sneak peek of products as the shopping cart continues to move forward behind the scenes. Visit the Snoloha Shop.

Need To Be Inspired?

Wednesday, October 25th, 2006

If any of you need a little nudge in the back to take on that endeavor you’ve been thinking about, dreaming about, but also putting off due to a number of different excuses, then Seth has a great read for you today on his Blog.

Snoloha.com

Wednesday, October 25th, 2006

Snoloha.com is finally live! Feel free to stop on by and spend some time getting to know the brand.

The Snoloha Shop is moving along, and we will keep you all updated as to when shopping will be available.

Snoloha Snapshots & Scenery

Tuesday, October 24th, 2006

Now is a good time to talk a bit about Snoloha Snapshots & Scenery. This is a photo gallery that allows registered users to upload their own photos. Registration, of course, is free and quick.

What type of photos are we looking for?

Anything that represents your lifestyle somewhere between the islands and the arctic. Perhaps you live in Texas, or southern California, and are able to get some shots of the random (and rare) winter snowfall. It could be a sailing excursion in the Caribbean, or a ski trip to Colorado. Heck, upload a pic of a backyard barbeque. Or perhaps you have a shot of you or someone you know sporting their Snoloha gear. The goal is to share all of our experiences with other Snoloha family members.

We will begin picking our favorite every month. The owner of the winning photo will get free Snoloha gear.

Check out our previous Snapshots & Scenery winners.

We are looking forward to seeing your photos, and please contact us with any questions.

Website Status

Tuesday, October 24th, 2006

The website is coming together this week. All of the links that you see on the page are now active. However, not all the content and images are uploaded yet, but it is a good start. Feel free to check out what’s currently up.

The photo gallery has some layout issues, which are being worked on, and the homepage should be live within the next 24 hours.

Also, the “Store” link will be a temporary page devoted to the little bet that we will be determining with our web designer – stay tuned!

Not Another T-Shirt Company

Monday, October 23rd, 2006

Snoloha - just another company trying to peddle t-shirts right? Well, not really. Consumers don’t need another t-shirt. They don’t need a new SUV. They don’t need the new iPod nano Special Edition. Consumers look for products that they can identify with, but that also portray that identity to anyone they encounter throughout the day. This is who I am. This is my lifestyle.

In today’s homogenized marketplace, new products are often times hard to spot. Even established product lines and brands are difficult to tell apart.

Snoloha is determined to become that niche product that people start asking about. Generating buzz through word-of-mouth is an important aspect to the marketing efforts. Easier said than done, we know. However, as more people begin to understand and are introduced to the brand and what it stands for, they will realize it is a lifestyle they can identify with - and identity leads to customers.

I have this old Michigan t-shirt that I now have to reserve only for game day Saturdays. It has become very fragile throughout the years, and I refuse to replace it just yet. This T reflects my passion for my favorite time of year in sports and my devotion to the second ranked Wolverines of The University of Michigan.

That is what we are trying to create with Snoloha. That favorite piece of clothing you wear every time you head to the beach, out on the boat, to the ski lodge, just chillin’ in the backyard…you get the idea. And hopefully it’s a lifestyle you can identify with.

Patience Young Grass Hopper

Friday, October 20th, 2006

Snoloha.com is indeed moving along, just a bit slower than anticipated. The majority of the site will be live next week. The storefront, or shopping cart, has been the real headache. Unfortunately we did not anticipate the difficulties in designing the store as we had intended. It turns out that the shopping cart we have been working with is great for the storeowner / administrator, and is an ideal solution for those looking for a nice and easy template to get up and running quickly. However, my designer and I have very specific capabilities and a design already in mind. Further, in order to implement our design, he has had to spend a great deal of time digging through and changing code, and as a result our timeframe has been extended. That’s okay though! The goal is to build a user-friendly storefront that makes the shopping and checking out process seamless, and that’s exactly what we will be delivering; we just need a bit more time.

So here’s the deal - Again, the site, except for the storefront, will be live next week. Now, my web designer, being the good sport that he is, has agreed to a little bet. We will determine a date that he is to have the storefront finished, and if he delivers, great! However, if he needs more time, he will be fulfilling the bet. What is the bet? You are going to help us decide. When the site goes live next week, we will have a page devoted to some background information about the web designer, along with a poll of several bets that he must fulfill. With your votes, the bet will be determined!

Thanks again for your patience and continued support. Feel free to visit the Snoloha Barefoot & Exposed Blog for updates to the site and other various topics.

We’ll see you on the website next week!

Snoloha! - Barefoot & Exposed

Thursday, October 19th, 2006

Well, this is the first entry into the Barefoot & Exposed Snoloha Blog. This is where we will keep you posted on what’s happening in the world of Snoloha, share thoughts and experiences on business, marketing, customer service, and of course anything else that makes sense to discuss regarding life somewhere between the islands and the arctic.

Also, we will use this channel to communicate with you - our customers, our family, our friends, and our visitors. We will look for advice on new designs, we will share our favorite quotes, we will expose our fumbles and our errors as the brand grows, but most importantly, we will always be honest with you.

Thank you for your support and we look forward to getting to know all of you better as the Snoloha family continues to grow.

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the things that you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover”
~Mark Twain

This is the quote that reinforced the inspiration to begin Snoloha. These are by far the most influential 45 words in the short Snoloha history thus far.

Snoloha Photo Shoot

Thursday, October 19th, 2006

Captain_Dave
A special thanks to Bay Breeze Yacht Charters for welcoming the Snoloha crew out on a beautiful Sunday afternoon sail late this summer in order to capture some photos for the website.

He may be a licensed USCG captain, but Captain Dave’s true passion and drive is to one day become a male model. Thanks Dave!

 
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