I've had more than a few people ask about Snoloha.  "What's going on with it?"  "Will you bring back any t-shirts?" "Can I still buy Snoloha gear?"...questions of that nature. They're all good, valid questions. I don't have a very clear and concise answer, though.  Which, fittingly, pretty much has always summed up "Snoloha"...and ultimately why not everyone "gets it". I can tell you that Snoloha has grown and evolved...as have I.  At least, I

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This month marks quite the anniversary for me.  It has been 10 years since I was liberated from a horrible office job and rather than search for another full-time gig, I made the decision to take the plunge into the entrepreneurial world of building a brand based on an idea in my head called "Snoloha" and the life of being self-employed while primarily working out of a home office. I can say, with absolute confidence, this

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My fascination with the question "why do humans do what they do (for a career) if they are not truly happy?" continues to gnaw at me. It would be easy if I could just stop thinking about the stupid question, and move on.  But for some damn reason, I'm never able to take the easy route. Why I bring this up...is I've been thinking about SnoMon & Friends and asking myself "what is the motivation

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I've always enjoyed blogging to give you an inside look at the world of Snoloha, and I plan on doing the same with SnoMon & Friends.  Which, quite frankly, will probably be even more interesting to learn about...because I'm still learning. It's a funny thing, with Snoloha I was the brand.  It was 'my baby'.  I was known as "oh YOU'RE the Snoloha guy". With this new venture, though, I'm not alone.  Hell, if it was

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Since I announced the SnoMon & Friends project, I've had a few people inquire what the goal is (up until 'the unveiling' nobody knew anything about it). The goal?  Simple.  To create a compelling, memorable and entertaining story. Sound vague?  It's suppose to. I can tell you that SnoMon is the protagonist, of course.  And it's been a long time coming. The SnoMon t-shirt design was one of the very first Snoloha concepts.  It was

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It was August 28, 2006...so 8 1/2 years ago.  That sounds like a long, long time.   Heck, Snoloha was a newborn, we were renting a house, I was not yet married, I was fresh into my 30's and not a grey atop my noggin'. Today?  A 4 1/2 year old daughter, a homeowner, married, 40 years old...with grey hairs. Yup, that WAS a long, long time ago. Anyway...on that day, I sent an email to my good friend Larry with an

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(pictured above:  my buddy Jimmy D and his Snoloha coozie during our sailing trip thru the BVI's with a stop on Cane Garden Bay for Rob & Erica's wedding). That was one FAST year. I'm not one for resolutions.  They're made to be broken, I think. But I do think it's important to sit back and reflect every now and then.  For me, it's a healthy exercise to see what the hell I've been so

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OK. OK. OK. So what the heck is REALLY going on with Snoloha?  I've heard the rumblings. What's really going on is that I'm really done being a t-shirt company.  'Twas never meant to be that way in the first place.  I've been doing this for a long time. Inventory can be a killer.  Ask any retailer.  I'm sitting on more than I'd like.  That's why it's ALL 50% OFF with coupon code snoloha50. And what's REALLY

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For those of you who have followed this blog through the years, you know that I often reference Jimmy Buffett and Seth Godin.  It's an interesting combo - a singer best known for his laid-back  'Margaritvalle' empire and a marketing and business author best known for his blog, or his books, or his bald head, or his funky glasses. I could probably write a book on the similarities of the two.  Throw in Howard Stern

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Wow!  What a response from the big news I announced the other day. You never know who's actually reading what you publish, and you never know what the response will actually be.  I named this blog "Barefoot & Exposed" with the intention of being as candid and personal as I could be.  I think I've done a decent job with that, and what I'm learning is that "intimacy" is what sparks the most emotion.  The

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Well...this is a BIG decision.  But it's the right one. If I go back to the one of the very first blog posts I wrote back in 2006 "Not Another T-Shirt Company", I'm reminded...in my own words: Snoloha – just another company trying to peddle t-shirts right? Well, not really. Consumers don't need another t-shirt. They don't need a new SUV. They don't need the new iPod nano Special Edition. Consumers look for products that

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I've been quiet here on the Barefoot & Exposed blog.  Partly due to 'blog writing block' and partly due to just being busy. I recently wrote a blog post for my friends over at Great Lakes Sailing Co., who I happen to also work with.  I thought I'd repost here since it's Snoloha and sailing related: ------- I remember walking back from the dock on Houghton Lake to my dad's cabin when I stumbled across a small

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