I've had more than a few people ask about Snoloha. "What's going on with it?" "Will you bring back any t-shirts?" "Can I still buy Snoloha gear?"...questions of that nature. They're all good, valid questions. I don't have a very clear and concise answer, though. Which, fittingly, pretty much has always summed up "Snoloha"...and ultimately why not everyone "gets it". I can tell you that Snoloha has grown and evolved...as have I. At least, I
Read more 0This month marks quite the anniversary for me. It has been 10 years since I was liberated from a horrible office job and rather than search for another full-time gig, I made the decision to take the plunge into the entrepreneurial world of building a brand based on an idea in my head called "Snoloha" and the life of being self-employed while primarily working out of a home office. I can say, with absolute confidence, this
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My fascination with the question "why do humans do what they do (for a career) if they are not truly happy?" continues to gnaw at me. It would be easy if I could just stop thinking about the stupid question, and move on. But for some damn reason, I'm never able to take the easy route. Why I bring this up...is I've been thinking about SnoMon & Friends and asking myself "what is the motivation
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I've always enjoyed blogging to give you an inside look at the world of Snoloha, and I plan on doing the same with SnoMon & Friends. Which, quite frankly, will probably be even more interesting to learn about...because I'm still learning. It's a funny thing, with Snoloha I was the brand. It was 'my baby'. I was known as "oh YOU'RE the Snoloha guy". With this new venture, though, I'm not alone. Hell, if it was
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Since I announced the SnoMon & Friends project, I've had a few people inquire what the goal is (up until 'the unveiling' nobody knew anything about it). The goal? Simple. To create a compelling, memorable and entertaining story. Sound vague? It's suppose to. I can tell you that SnoMon is the protagonist, of course. And it's been a long time coming. The SnoMon t-shirt design was one of the very first Snoloha concepts. It was
Read more 0It was August 28, 2006...so 8 1/2 years ago. That sounds like a long, long time. Heck, Snoloha was a newborn, we were renting a house, I was not yet married, I was fresh into my 30's and not a grey atop my noggin'. Today? A 4 1/2 year old daughter, a homeowner, married, 40 years old...with grey hairs. Yup, that WAS a long, long time ago. Anyway...on that day, I sent an email to my good friend Larry with an
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(pictured above: my buddy Jimmy D and his Snoloha coozie during our sailing trip thru the BVI's with a stop on Cane Garden Bay for Rob & Erica's wedding). That was one FAST year. I'm not one for resolutions. They're made to be broken, I think. But I do think it's important to sit back and reflect every now and then. For me, it's a healthy exercise to see what the hell I've been so
Read more 0OK. OK. OK. So what the heck is REALLY going on with Snoloha? I've heard the rumblings. What's really going on is that I'm really done being a t-shirt company. 'Twas never meant to be that way in the first place. I've been doing this for a long time. Inventory can be a killer. Ask any retailer. I'm sitting on more than I'd like. That's why it's ALL 50% OFF with coupon code snoloha50. And what's REALLY
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For those of you who have followed this blog through the years, you know that I often reference Jimmy Buffett and Seth Godin. It's an interesting combo - a singer best known for his laid-back 'Margaritvalle' empire and a marketing and business author best known for his blog, or his books, or his bald head, or his funky glasses. I could probably write a book on the similarities of the two. Throw in Howard Stern
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Wow! What a response from the big news I announced the other day. You never know who's actually reading what you publish, and you never know what the response will actually be. I named this blog "Barefoot & Exposed" with the intention of being as candid and personal as I could be. I think I've done a decent job with that, and what I'm learning is that "intimacy" is what sparks the most emotion. The
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Well...this is a BIG decision. But it's the right one. If I go back to the one of the very first blog posts I wrote back in 2006 "Not Another T-Shirt Company", I'm reminded...in my own words: Snoloha – just another company trying to peddle t-shirts right? Well, not really. Consumers don't need another t-shirt. They don't need a new SUV. They don't need the new iPod nano Special Edition. Consumers look for products that
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I've been quiet here on the Barefoot & Exposed blog. Partly due to 'blog writing block' and partly due to just being busy. I recently wrote a blog post for my friends over at Great Lakes Sailing Co., who I happen to also work with. I thought I'd repost here since it's Snoloha and sailing related: ------- I remember walking back from the dock on Houghton Lake to my dad's cabin when I stumbled across a small
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