I’ve had more than a few people ask about Snoloha. “What’s going on with it?” “Will you bring back any t-shirts?” “Can I still buy Snoloha gear?”…questions of that nature. They’re all good, valid questions. I don’t have a very clear and concise answer, though. Which, fittingly, pretty much has always summed up “Snoloha”…and ultimately… Continue reading Is Snoloha Dead or Alive?
This month marks quite the anniversary for me. It has been 10 years since I was liberated from a horrible office job and rather than search for another full-time gig, I made the decision to take the plunge into the entrepreneurial world of building a brand based on an idea in my head called “Snoloha” and… Continue reading What I’ve Learned in 10 Years
My fascination with the question “why do humans do what they do (for a career) if they are not truly happy?” continues to gnaw at me. It would be easy if I could just stop thinking about the stupid question, and move on. But for some damn reason, I’m never able to take the easy… Continue reading A Rant. Because it’s been a while.
I’ve always enjoyed blogging to give you an inside look at the world of Snoloha, and I plan on doing the same with SnoMon & Friends. Which, quite frankly, will probably be even more interesting to learn about…because I’m still learning. It’s a funny thing, with Snoloha I was the brand. It was ‘my baby‘. I… Continue reading SnoMon & Friends Inside Look
Since I announced the SnoMon & Friends project, I’ve had a few people inquire what the goal is (up until ‘the unveiling’ nobody knew anything about it). The goal? Simple. To create a compelling, memorable and entertaining story. Sound vague? It’s suppose to. I can tell you that SnoMon is the protagonist, of course. And… Continue reading The Evolution of SnoMon
It was August 28, 2006…so 8 1/2 years ago. That sounds like a long, long time. Heck, Snoloha was a newborn, we were renting a house, I was not yet married, I was fresh into my 30’s and not a grey atop my noggin’. Today? A 4 1/2 year old daughter, a homeowner, married, 40 years old…with grey hairs. Yup,… Continue reading SnoMon & Friends
(pictured above: my buddy Jimmy D and his Snoloha coozie during our sailing trip thru the BVI’s with a stop on Cane Garden Bay for Rob & Erica’s wedding). That was one FAST year. I’m not one for resolutions. They’re made to be broken, I think. But I do think it’s important to sit back… Continue reading Dr. Seuss and Savannah’s Christmas guitar
OK. OK. OK. So what the heck is REALLY going on with Snoloha? I’ve heard the rumblings. What’s really going on is that I’m really done being a t-shirt company. ‘Twas never meant to be that way in the first place. I’ve been doing this for a long time. Inventory can be a killer. Ask any retailer.… Continue reading Remember When
For those of you who have followed this blog through the years, you know that I often reference Jimmy Buffett and Seth Godin. It’s an interesting combo – a singer best known for his laid-back ‘Margaritvalle’ empire and a marketing and business author best known for his blog, or his books, or his bald head,… Continue reading Old Men in Tank Tops
Wow! What a response from the big news I announced the other day. You never know who’s actually reading what you publish, and you never know what the response will actually be. I named this blog “Barefoot & Exposed” with the intention of being as candid and personal as I could be. I think I’ve… Continue reading Yesterday’s over my shoulder…
Well…this is a BIG decision. But it’s the right one. If I go back to the one of the very first blog posts I wrote back in 2006 “Not Another T-Shirt Company”, I’m reminded…in my own words: Snoloha – just another company trying to peddle t-shirts right? Well, not really. Consumers don’t need another t-shirt.… Continue reading Going, going, gone.
I’ve been quiet here on the Barefoot & Exposed blog. Partly due to ‘blog writing block’ and partly due to just being busy. I recently wrote a blog post for my friends over at Great Lakes Sailing Co., who I happen to also work with. I thought I’d repost here since it’s Snoloha and sailing… Continue reading Better Chance of Landing on the Moon