Mac McAnally wrote a song that Jimmy Buffett recorded called "It's My Job".  When Buffett asked him about it on stage, his response was "Take pride in what you do for a living...even if you have a job that sucks, 'cause that's the quickest way to a job that sucks less."  I'm obsessed with human-beings and work.  Why we do what we do during our short time on this round ball.  Mostly, I'm obsessed with those who hate

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When the idea for Snoloha first came to me way back in March 2003, I sat on it for about a year before I started to really think about doing something with it. 10 years ago I was renting a room in downtown Traverse City and I started toying with the concept, and what it should be.  I didn't have any access or knowledge of Photoshop or Illustrator at the time.  So I played around

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I've waited a few days to write about this, assuming it would be easier to write.  I was wrong.  Just like I was wrong when I anticipated how hard 'that day' would be.  It was much, much harder than I could have ever imagined. I was never much of a 'small dog' guy.  Heel nippers paraded around in handbags, I thought. And then I met Oscar Meyer.   And he taught me quite a bit.

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It's true.  I love the Polar Vortex.  It's not because I'm some sadistic weirdo.  It's because I'm weird. Snoloha is weird.  And not everyone gets it.  But I'm pretty sure more people do now.  I know they do.  Just look at the news coverage and the content online. My favorite Associated Press headline that I've seen "Icicles on palm trees? Arctic air plunges into deep south."  Yes!  The AP said it - "icicles on palm trees."

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Tuition?  None. Accreditations?  Nope. Higher earning potential?  Perhaps. Increased ability to ESCAPE?  Yup. Required daydreaming? Affirmative. The University of Snoloha - College of Escapism and Daydreaming. If you have successfully proven that you have mastered the ability to ESCAPE from the realities of everyday life now and then, you are eligible to purchase a University of Snoloha t-shirt AND you will receive your very own College of Escapism and Daydreaming degree to hang proudly and

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I wonder if Jimmy Buffett ever feels like a walking contradiction?!  I hope the answer is yes, because that's how I sometimes feel. It takes a ton of work and worry to build a successful brand that is based on the premise of ESCAPISM.  See what I mean...it's contradictory.  And to build the empire that has become Margaritaville doesn't happen by sitting on a beach sipping margaritas all day. My wife will be the first

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SnoMon, Irie and Paxton -- three amigos, with very different backgrounds and personalities, figuring out life one clumsy step at a time. SnoMon SnoMon is the official spokesperson for Snoloha and is the glue that holds these three together. He’s comfortable in his own snow, care-free, laid-back and happy-go-lucky.  He’s got an adventurous curiosity about him, he’s easily amused, and has a chameleon like ability to adapt to any situation…always cool, calm and collected.  He's afraid

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Introducing "Irie the Monkey". A stressed-out, neurotic, banana-addicted monkey who was raised in Jamaica. He badly wants to be what people think of when they think Jamaica. Unfortunately for Irie, he suffers from extreme neurosis and his given name that means 'feeling positive'...he's a walking contradiction. Constantly worried, and always anxious, the only thing that calms him is his banana addiction. He's also a thrill seeker. His neurotic energy drives him to act as if

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Since the launch of Snoloha there have been a handful of times when the 'big boys' have done something similar to what my concept is.  It's a mixed bag of feelings when it happens.  Part of me finds it flattering that these multi-million dollar global brands are willing to put time and money into a similar concept.  It's kind of a stamp of approval for Snoloha.  But then part of me gets frustrated with the

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It's true.  This is the 1,000th post here on the Snoloha Barefoot & Exposed Blog. Crazy.  I think. As I think about the ups and downs of growing Snoloha and this over-connected, 140 character, give-it-to-me-now, hashtag world we live in...I've actually been using a good old fashion pen / pencil and sketchbook more than ever lately for planning, creative and strategy.   Plus, my daughter has a chalkboard in her toy room...as a result I've

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I've suddenly found myself with a handful of snow globes around the house.  That's what happens when you have kids. Until you gently shake it, a snow globe is pretty boring.  There's nothing happening.  Just the status quo.  Normalcy.  Complacency. But you shake it...and something happens.  It becomes interesting.  There's a story.  There's change. And that simple little household dust collector made me think: Sure, snow globes are fun to look at.  But if you

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I knew I liked SnoMon the moment I met him.  And as we've gotten to know each other better, we've learned we've got more in common than we thought. SnoMon and his fear of cubicles is something I find quite entertaining.  And when he heard about my quitting story, well...let's just say he gained a new appreciation for Snoloha. It's a story that, among my friends anyway, has become a favorite and one that is

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